IT FLOATS

THERE WAS AN OLD MAN WHO KILLED ANOTHER MAN AND DUMPED
HIS BODY IN THE RIVER. THAT NIGHT WHILE HE WAS SLEEPING
HE HEARD A VOICE SAYING, "IT FLOATS, IT FLOATS." SO HE
JUMPED UP AND RAN DOWN TO THE RIVER, BUT HE COULDN'T
SEE THE BODY. THE NEXT NIGHT HE HEARD THE SAME VOICE
SAYING, "IT FLOATS, IT FLOATS." HE WENT BACK TO THE
RIVER, BUT HE COULDN'T FIND ANY BODY, SO HE WENT BACK
TO BED. THE NEXT NIGHT THE VOICE CAME AGAIN, SAYING
"IT FLOATS, IT FLOATS." HE WENT DOWN TO THE RIVER, BUT
HE COULDN'T FIND ANY FLOATING BODY. HE SAID "WHAT
FLOATS?" THE VOICE ANSWERED: "IVORY SOAP FLOATS."

Where learned: MICHIGAN ; DETROIT

Keyword(s): ADVERTISING COMMERCIAL

Date learned: 10-30-1968