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THE M & M'S STORY
WHEN I WAS IN COLLEGE AT WESTERN MICHIGAN UNIVERSITY I HAD A
ROOMMATE NAMED JANINE FOCKLER. SHE WAS STUDYING BEHAVIORAL
PSYCHOLOGY, AND ONE OF HER ASSIGNMENTS WAS TO GO OUT TO FORT
CUSTER HOME AND TRAINING SCHOOL WEEKLY TO TUTOR THE CHILDREN IN
BASIC READING. THE CHILDREN WERE RETARDED, AS I REMEMBER. I WENT
THERE ONCE WITH JANINE, TO SEE WHAT IT WAS LIKE. JANINE WOULD
TEACH THE CHILD SOMETHING AND IF THE CHILD COULD REPEAT IT
CORRECTLY A FEW MINUTES LATER, SHE WOULD GIVE THE CHILD AN M & M.
Submitter comment:
THIS WAS PRIMARY REINFORCEMENT AT ITS MOST PURE FORM. AFTER A
TIME OF LIVING WITH JANINE, HOWEVER, I FELT THAT I WAS ON A
PRIMARY REINFORCEMENT SCHEDULE AND I MOVED. SOMETIMES EVEN NOW
WHEN I EAT M &M'S I THINK OF JANINE AND RAT PSYCHOLOGY AND I
REJOICE IN THE FACT THAT I HAVE HEALTH AND INTELLIGENCE.
Where learned: MICHIGAN ; KALAMAZOO ; BATTLE CREEK
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Date learned: 00-00-1969