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Consumer Behavior

Brick & Mortar Shopping in the 21st Century

Lowrey, Tina M.;. (Conference on Advertising and Consumer Psychology (25th : 2006 : Houston, Tex.))
McNichols Campus Library
HF 5415.32 .C653 2006

Buy ology: Truth and Lies About Why We Buy

Lindström, Martin. (Doubleday, c2008)
McNichols Campus Library
HF 5415.12615 .L56 2008

Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything

Goleman, Daniel. (Broadway Books, c2009)
McNichols Campus Library
HC 79 .E5 G635 2009

Handbook of Consumer Psychology

Haugtvedt, Curtis P.; Herr, Paul M.; Kardes, Frank R.;. (Lawrence Erlbaum Associates, c2008)
HF 5415.32 .H363 2008

Irresistible Empire: America's Advance through Twentieth-century Europe

De Grazia, Victoria. (Belknap Press of Harvard University Press, 2005)
McNichols Campus Library
HF 5415.33 .E85 D4 2005

Marketing Metaphoria: What Seven Deep Metaphors Reveal About the Minds of Consumers

Zaltman, Gerald; Zaltman, Lindsay H.;. (Harvard Business School Press, c2008)
McNichols Campus Library
HF 5415.32 .Z353 2008

The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

Higham, William. (Kogan Page Limited, 2009)
McNichols Campus Library
HF 5415.32 .H54 2009

Nudge: Improving Decisions About Health, Wealth, and Happiness

Thaler, Richard H.. (Yale University Press, c2008)
HB 74 .P8 T53 2008

On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood

McNeal, James U.. (Butterworth-Heinemann, c2007)
HF 5415.33 .U6 M386 2007

Predictably Irrational: The Hidden Forces that Shape Our Decisions

Ariely, Dan. (Harper, c2009)
BF 448 .A75 2009

Shoptimism : why the American Consumer Will Keep on Buying No Matter What

Eisenberg, Lee. (Free Press, 2009)
McNichols Campus Library
HF 5415.33 .U6 E47 2009

Spent: Sex, Evolution, and the Secrets of Consumerism

Miller, Geoffrey. (William Heinemann Ltd, 2009)
McNichols Campus Library
HB 801 .M493 2009a

Under the Influence: Tracing the Hip-hop Generation's Impact on Brands, Sports, & Pop Culture

Patton, Erin O.. (Paramount Market Publishing, c2009)
McNichols Campus Library
HF 5415.33 .U6 P38 2009

Why It Sells: Decoding the Meanings of Brand Names, logos, Ads, and Other Marketing and Advertising Ploys

Danesi, Marcel. (Rowman & Littlefield, c2008)
McNichols Campus Library
HF 5823 .D255 2008

You Are What You Choose: The Habits of Mind that Really Determine How We Really Make Decisions

De Marchi, Scott. (Portfolio, 2009)
McNichols Campus Library
HF 5415.32 .D43 2009

Economic Aspects of Consumer Behavior

Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism

Akerlof, George A.; Shiller, Robert J.;. (Princeton University Press, c2009)
McNichols Campus Library
HB 74 .P8 A494 2009

Handbook of Consumer Finance Research

(Springer, c2008)
McNichols Campus Library
HF 5415.32 .H362 2008

The Cambridge Handbook of Psychology and Economic Behaviour

(Cambridge University Press, 2008)
McNichols Campus Library
HB 74 .P8 C36 2008

Sandra H. Wilson

Associate Library Professor, Head of Reference
Reference Services
McNichols Campus Library

wilsonsh@udmercy.edu
313-578-0577

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