Business
Research Guides
Consumer Behavior
Brick & Mortar Shopping in the 21st Century
Lowrey, Tina M.;. (Conference on Advertising and Consumer Psychology (25th : 2006 : Houston, Tex.))McNichols Campus Library
HF 5415.32 .C653 2006
Buy ology: Truth and Lies About Why We Buy
Lindström, Martin. (Doubleday, c2008)McNichols Campus Library
HF 5415.12615 .L56 2008
Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything
Goleman, Daniel. (Broadway Books, c2009)McNichols Campus Library
HC 79 .E5 G635 2009
Handbook of Consumer Psychology
Haugtvedt, Curtis P.; Herr, Paul M.; Kardes, Frank R.;. (Lawrence Erlbaum Associates, c2008)HF 5415.32 .H363 2008
Irresistible Empire: America's Advance through Twentieth-century Europe
De Grazia, Victoria. (Belknap Press of Harvard University Press, 2005)McNichols Campus Library
HF 5415.33 .E85 D4 2005
Marketing Metaphoria: What Seven Deep Metaphors Reveal About the Minds of Consumers
Zaltman, Gerald; Zaltman, Lindsay H.;. (Harvard Business School Press, c2008)McNichols Campus Library
HF 5415.32 .Z353 2008
The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
Higham, William. (Kogan Page Limited, 2009)McNichols Campus Library
HF 5415.32 .H54 2009
Nudge: Improving Decisions About Health, Wealth, and Happiness
Thaler, Richard H.. (Yale University Press, c2008)HB 74 .P8 T53 2008
On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood
McNeal, James U.. (Butterworth-Heinemann, c2007)HF 5415.33 .U6 M386 2007
Predictably Irrational: The Hidden Forces that Shape Our Decisions
Ariely, Dan. (Harper, c2009)BF 448 .A75 2009
Shoptimism : why the American Consumer Will Keep on Buying No Matter What
Eisenberg, Lee. (Free Press, 2009)McNichols Campus Library
HF 5415.33 .U6 E47 2009
Spend Shift: How the Post Crisis Values Revolution is Chaning the Way We Buy, Sell and Live
Gerzema, John. (Jossey-Bass, 2011)HC 110 .C6 G475 2011
Spent: Sex, Evolution, and the Secrets of Consumerism
Miller, Geoffrey. (William Heinemann Ltd, 2009)McNichols Campus Library
HB 801 .M493 2009a
Under the Influence: Tracing the Hip-hop Generation's Impact on Brands, Sports, & Pop Culture
Patton, Erin O.. (Paramount Market Publishing, c2009)McNichols Campus Library
HF 5415.33 .U6 P38 2009
McNichols Campus Library
HF 5823 .D255 2008
You Are What You Choose: The Habits of Mind that Really Determine How We Really Make Decisions
De Marchi, Scott. (Portfolio, 2009)McNichols Campus Library
HF 5415.32 .D43 2009
Economic Aspects of Consumer Behavior
Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism
Akerlof, George A.; Shiller, Robert J.;. (Princeton University Press, c2009)McNichols Campus Library
HB 74 .P8 A494 2009
Handbook of Consumer Finance Research
(Springer, c2008)McNichols Campus Library
HF 5415.32 .H362 2008
The Cambridge Handbook of Psychology and Economic Behaviour
(Cambridge University Press, 2008)McNichols Campus Library
HB 74 .P8 C36 2008
Sandra H. Wilson
Associate Library Professor, Head of ReferenceReference Services
McNichols Campus Library
wilsonsh@udmercy.edu
313-578-0577