Business
Research Guides
Market Segmentation
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Kim, W. Chan; Mauborgne, Renée;. (Harvard Business School Press, c2005)McNichols Campus Library
HF 5415.153 .K53 2005
Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
Pooler, James A.;. (Ashgate, c2002)HF 5415.127 .P66 2002
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Treacy, Michael; Wiersema, Fred;. (Addison-Wesley Pub. Co., c1997)McNichols Campus Library
HD 41 .T67 1997
The Dream: How I Learned the Risks and Rewards of Entrepreneurship and Made Millions
Chahal, Gurbaksh;. (Palgrave Macmillan, 2008)HF 5386 .C466 2008
Enterprise One to One: Tools for Competing in the Interactive Age
Peppers,Don; Rogers, Martha;. (Currency Doubleday, c1997)HF 5415.127 .P465 1997
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms
Weinstein, Art;. (Haworth Press, c2004)McNichols Campus Library
HF 5415.127 .W448 2004
The Long Tail: Why the Future of Business Is Selling Less of More
Anderson, Chris. (Hyperion, c2006)McNichols Campus Library
HF 5415.127 .A54 2006
Market Segmentation: How to Do It, How to Profit from It
McDonald, Malcolm; Dunbar; Ian;. (Macmillan, 1998)McNichols Campus Library
HF 5415.127 M39 1998
Market Segmentation Success: Making It Happen!
Dibb, Sally; Simkin, Lyndon;. (Haworth Press, c2008)McNichols Campus Library
HF 5415.127 .D53 2008
McNichols Campus Library
HF 5415.127 .W45 1987
Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
Zyman, Sergio; Brott, Armin A.;. (Portfolio, 2004)McNichols Campus Library
HF 5415.127 .Z96 2004
Articles
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