Business
Research Guides
Internet Marketing
Advertising 2.0: Social Media Marketing in a Web 2.0 World
Tuten, Tracy L. (Praeger, 2008)McNichols Campus Library
HF 6146 .I58 T88 2008
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Weber, Larry. (John Wiley & Sons, c2007)HF 5415.1265 .W43 2007
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand
Holtz, Shel; Havens, John C.;. (Jossey-Bass, c2009)McNichols Campus Library
HF 5415.5 .H585 2009
Sandra H. Wilson
Associate Library Professor, Head of ReferenceReference Services
McNichols Campus Library
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313-578-0577