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Research Guides

Marketing Books of Distinction

Berry American Marketing Association Book Prize

2011

Data Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Jeffery, Mark. (John Wiley, 2010)
HF 5415.2 .J44 2010

2011 AMA Berry Book Prize Recipient

Strategy from the Outside In: Profiting from Customer Value

Day, George S.. (McGraw-Hill, 2010)
McNichols Campus Library
HF 5415.13 .D39 2010 (eBOOK)

2011 AMA Berry Award recipient.

Right Sensory Mix: Targeting Consumer Product Development Scientically

Derval, Diana. (Springer, 2010)
McNichols Campus Library
HF 5415.32 .D46 2010

2011 Berry AMA Prize Finalist

2010

Distribution Trap: Keeping Your Innovations from Becoming Commodities

Thomas, Andrew R.. (Praeger/ABC-CLIO)
McNichols Campus Library
HF 5422 .T56 2010

2011 AMA Berry Prize Recipient

Africa Rising: How 900 Million African Consuers Offer More Than You Think

Mahajan, Vijay. (Wharton School Publishing, 2009)
HF 3876.5 .M34 2009

2010 AMA Berry Award Finalist

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Qualman, Erik. (Wiley, c2009)
HF 5415.1265 .Q83 2009

2010 AMA Berry Award Finalist

Next Evolution of Marketing: Connect with YOur Customers by Marketing with Meaning

Gilbreath, Bob. (McGraw-Hill, 2010)
McNichols Campus Library
HF 5415 .G467 2010

2010 Berry  - American Marketing Book Prize Finalist

2009

Groundswell: Winning in a World Transformed by Social Technologies

Li, Charlene; Bernoff, Josh;. (Harvard Business Press, c2008)
McNichols Campus Library
HC 79 .I55 L48 2008

2009 Berry-AMA Book Prize recipient.

Predictably Irrational: The Hidden Forces that Shape Our Decisions

Ariely, Dan. (Harper, c2009)
McNichols Campus Library
BF 448 .A75 2009

2009 Berry-AMA Book Prize Finalist

2008

Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy

Joachimsthaler, Erich. (Harvard Business School Press, c2007)
McNichols Campus Library
HF 5415.153 .J63 2007

Berry AMA Prize recipient.

Beyond Buzz [electronic resource]: The Next Generation of Word-of-mouth Marketing

Kelly, Lois. (AMACOM, c2007)
McNichols Campus Library

Runner up for 2008 Berry-AMA Book Prize.

You must log into the ebrary database to access this book.

Direct Marketing in Action: Cutting-edge Strategies for Finding and Keeping the Best Customers

(Praeger Publishers, 2007)
McNichols Campus Library
HF 5415.126 .D57 2007

2008 Berry-AMA Book Prize Finalist

2007

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Mahajan, Vijay. (Wharton School Publishing, c2006)
HF 1416.6 .D44 M34 2006

The Berry-AMA 2007 Book Prize Recipient.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim, W. Chan. (Harvard Business School Press, c2005)
HF 5415.153 .K53 2005

2007 Berry-AMA Book Prize Finalist

China's New Culture of Cool: Understanding the World's Fastest-growing Market

Yu, LiAnne. (New Riders , c2007)
HC 430 .C6 Y75 2007

2007 Berry-AMA Book Prize Finalist

Mindless Eating: Why We Eat More than We Think

Wansink, Brian. (Bantam Books, 2007)
RC 552 .C65 W36 2007

2007 AMA Berry Award Finalist

The Long Tail: Why the Future of Business Is Selling Less of More

Anderson, Chris. (Hyperion, c2006)
HF 5415.127 .A54 2006

2007 Berry-AMA Book Prize Finalist.

2006

Managing Customers As Investments: The Strategic Value of Customers in the Long Rung

Gupta, Sunil. (Wharton School Pub., c2005)
McNichols Campus Library
HC 79 .C6 G86 2005

2006 Barry-AMA Book Prize Recipient

Hispanic Marketing: A Cultural Perspective

Korzenny, Felipe; Korzenny, Betty Ann;. (Elsevier/Butterworth-Heinemann, c2005)
HF 5415.33 .U6 K67 2005

2006 Berry-AMA Book Prize Finalist

Return on Customer: Creating Maximum Value from Your Scarcest Resource

Peppers, Don. (Doubleday/Currency, 2005)
McNichols Campus Library
HF 5415.527 .P47 2005

2006 Berry-AMA Book Prize Finalist

Social Marketing in the 21st Century

Andreasen, Alan R.. (SAGE Publications, c2006)
HF 5414 .A527 2006

2006 Berry-AMA Book Prize Finalist

2005

Simply Better: Winning and Keeping Customers by Delivering What Matters Most

Barwise, Patrick. (Harvard Business School Press, c2004)
McNichols Campus Library
HF 5415.335 .B37 2004

2005 Berry-AMA Book Prize Recipient

Marketing and the Bottom Line: The Marketing Metrics that Will Pump Up Cash Flow

Ambler, Tim. (FT Prentice Hall, 2003)
McNichols Campus Library
HF 5415 .A465 2003

2005 Berry-AMA Book Prize Finalist

2004

Influentials

Keller, Edward B.. (Free Press, 2003)
McNichols Campus Library
HN 65 .K43 2003

Julia L. Eisenstein

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McNichols Campus Library

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