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Research Guides

Social Media Marketing

Advertising 2.0: Social Media Marketing in a Web 2.0 World

Tuten, Tracy L.. (Praeger, 2008)
HF 6146 .I58 T88 2008

Blog!: How the Newest Media Revolution Is Changing Politics, Business, and Culture

Kline David; Burnstein, Dan;. (CDS Books, c2005)
TK 5105.8884 .K55 2005

Blogging

Rettberg, Jill Walker. (Polity Press, 2008)
HM 851 .R478 2008

Citizen Marketers: When People Are the Message

McConnell, Ben; Huba, Jackie;. (Kaplan Pub., c2007)
McNichols Campus Library
HF 5415.5 .M1833 2007

Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth

Cross, Rob; Thomas, Robert J.;. (Jossey-Bass, c2009)
McNichols Campus Library
HD 69 .S8 C757 2009

Facebook Era; Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Shih, Clara Chung - wei. (Prentice Hall, 2009)
McNichols Campus Library
HD 30.37 .S49 2009

Groundswell: Winning in a World Transformed by Social Technologies

Li, Charlene. (Harvard Business Press, c2008)
HC 79 .I55 L48 2008

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Halligan, Brian. (Wiley, c2010)
McNichols Campus Library
HF 5415.1265 .H353 2010

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Weber, Larry. (John Wiley & Sons, c2007)
HF 5415.1265 .W43 2007

Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers

Scoble, Robert; Israel, Shel;. (John Wiley, c2006)
TK 5105.8884 .S3 2006

Networked Non-profit: Connecting with Social Media to Drive Change

Kanter, Beth. (Jossey-Bass, 2010)
HD 62.6 .K36 2010

New Community Rules: Marketing on the Social Web

Weinberg, Tamar. (O'Reilly, c2009)
McNichols Campus Library
HF 5415.1265 .W45 2009

The New Influencers: A Marketer's Guide to the New Social Media

Gillin, Paul. (Quill Driver Books/Word Dancer Press, c2007)
McNichols Campus Library
HF 5415 .G5423 2007

Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture

Bogart, Leo. (Ivan R. Dee, 2005)
McNichols Campus Library
HN 90 .M3 B64 2005

Social Media 101: Tactics and Tips to Develop Your Business Online

Brogan, Chris.. (Wiley, c2010)
McNichols Campus Library
HF 5415.1265 .B758 2010

Social Media Marketing: An Hour a Day

Evans, Dave. (Wiley, c2008)
McNichols Campus Library
HF 5414 .E93 2008

Social Media Bible: Tactics, Tools, and Strategies for Business Success

Safko, Lon. (John Wiley & Sons, 2009)
McNichols Campus Library
HF 5415.1265 .S24 2009

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Qualman, Erik. (Wiley, c2009)
McNichols Campus Library
HF 5415.1265 .Q83 2009

Stealing MySpace: The Battle to Control the Most Popular Website in

Angwin, Julia. (Random House, c2009)
McNichols Campus Library
HD 9696.8 .U64 M973 2009

The Third Screen: Marketing to Your Customers in a World Gone Mobile

Martin, Chuck.

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Twitter Power: How to Dominate Your Market One Tweet at a Time

Comm, Joel. (Wiley, c2009)
McNichols Campus Library
HF 5415.1265 .C646 2009

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Ryan, Damian. (Kogan Page, 2009)
McNichols Campus Library
HF 5415.1265 .R93 2009

We First: How Brands and Consumers Use Social Media to Build a Better World

Mainwaring, Simon. (Palgrave Macmillan, 2011)
HD 60 .M327 2011

The Whuffie Factor: Using the Power of Social Networks to Build Your Business

Hunt, Tara. (Crown Business)
McNichols Campus Library
HD 69 .S8 H86 2009

Wikinomics: How Mass Collaboration Changes Everything

Tapscott, Don. (Portfolio, 2008)
McNichols Campus Library
HD 69 .S8 T37 2008

Assessment

Auditing Social Media: A Governance and Risk Guide

Schott, Peter R.; Jacka, J. Mike;.

Julia L. Eisenstein

Associate Librarian
Reference Services
McNichols Campus Library

eisensjl@udmercy.edu
313-578-0576

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