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Marketing

Research Guides

Relationship Marketing

Balanced Brand: How to Balance the Stakeholder Forces that Can Make or Break Your Business

Foley, John. (Jossey-Bass, c2006)
McNichols Campus Library
HD 69 .B7 F65 2006

Creating the Marketing Experience: New Strategies for Building Relationships with Your Target Market

Marconi, Joe. (Thomson Learning, 2005)
McNichols Campus Library
HF 5415.55 .M335 2005

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

Schmitt, Bernd. (Wiley, c2003)
McNichols Campus Library
HF 5415.55 .S35 2003

Customer Equity: Building and Managing Relationships as Valuable Assets

Blattberg, Robert C., Gary Getz, and Jacquelyn S. Thomas.. (Harvard Business School Press, c2001)
McNichols Campus Library
Harvard Business School Press, c2001

Customer Marketing Method: How to Implement and Profit From Customer Relationship Management

Curry Jay, and Adam Curry. (Free Press, c2000)
McNichols Campus Library
HF 5415.5 .C828 2000

Enterprise One to One: Tools for Competing in the Interactive Age

Peppers, Don. (Currency Doubleday, c1997)
McNichols Campus Library
HF 5415.127 .P465 1997

From Mind to Market: Reinventing the Retail Supply Chain

Blackwell, Roger D.. (HarperBusiness, c1997)
McNichols Campus Library
HF 5415.55 .N49 1997

Growing Modular: Mass Customization of Complex Products, Services and Software

Kratochvil, Milan, and Charles Carson.. (Springer, 2005)
McNichols Campus Library
TS 155.65 .K73 2005

Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business

Burnett, Ken,. (Financial Times Prentice Hall, 2000)
McNichols Campus Library
HF 5415.5. .B97 2001

Handbook of Relationship Marketing

Jagdish N. Sheth, Atul Parvatiyar, eds.. (Sage Publications, c2000)
McNichols Campus Library
HF 5415.55 .H36 2000

The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers

Baier Stein, Donna, and Alexandra MacAaron. (Thomson, c2005)
McNichols Campus Library
HF 5415.5 .S736 2005

New Rules of Marketing: How to Use One-to-one Relationship Marketing to be the Leader in Your Industry

Newell, Frederick. (McGraw-Hill, 1997)
McNichols Campus Library
HF 5415.55 .N49 1997

Permission Marketing: Turning Strangers into Friends, and Friends into Customers

Godin, Seth. (Simon & Schuster, c1999)
McNichols Campus Library
HF 5415.55 .B76 1999

The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients

Mills, Harry. (American Management Association, c2004)
McNichols Campus Library
HF 5415.55 .M55 2004

Reconnecting with Customers: Building Brands and Profits in the Relationship Age

Myers, Jack. (Spurge Ink!, c1998)
McNichols Campus Library
HF 5415.55 .M94 1998

The Relational Enterprise: Moving Beyond CRM to Maximize All Your Business Relationships

Cooper, Kenneth Carlton. (AMACOM, c2002)
McNichols Campus Library
HF 5415.5 .C665 2002

The Service-dominant Logic of Marketing: Dialog, Debate, and Directions

Lusch, Robert F. and Stephen L. Vargo, eds .. (M.E. Sharpe, c2006)
McNichols Campus Library
HF 5415 .S377 2006

Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage through Collaboration and Partnering

Gibbs, Richard Kendall.

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Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability

Brown, Stanley A.. (. Wiley & Sons, Canada, 1999)
McNichols Campus Library
HF 5415.55 .B76 1999

Unleashing the Ideavirus

Godin, Seth. (Do You Zoom, Inc., c2000)
McNichols Campus Library
HF 5827.95 .G63 2000

Julia L. Eisenstein

Associate Librarian
Reference Services
McNichols Campus Library

eisensjl@udmercy.edu
313-578-0576

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