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Marketing

Research Guides

Women and Marketing

The 85% Niche: The Power of Women of All Colors--Latina, Black, Asian

Muly, Miriam.. (Paramount Market Publishing, c2009)
McNichols Campus Library
HF 5415.332 .W66 M85 2009

Ad Women: How They Impact What We Need, Want, and Buy

Sivulka, Juiiann. (Prometheus)
McNichols Campus Library
HF 5805 .S58 2009

Advertising to the American Woman, 1900-1999

Hill, Daniel Delis.. (Ohio State University Press, c2002)
McNichols Campus Library
HF 5813 .U6 H55 2002

All the World and Her Husband: Women in Twentieth-century Consumer Culture

Maggie Andrews and Mary M. Talbot, eds.. (Cassell, 2000)
McNichols Campus Library
HC 79 .C6 A43 2000

Boom: Marketing to the Ultimate Power Consumer--the Baby Boomer Woman

Brown, Mary, and Carol Orsborn. (AMACOM, c2006)
McNichols Campus Library
HC 79 .C6 B76 2006

Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising

Kilbourne, Jean. (Free Press, c1999)
McNichols Campus Library
HF 5823 .K363 1999

Don't Think Pink: What Really Makes Women Buy--and How to Increase Your Share of This Crucial Market

Johnson, Lisa, and Andrea Learned.. (AMACOM, c2004)
McNichols Campus Library
HC 79 .C6 J64 2004

EVEolution: The Eight Truths of Marketing to Women

Popcorn, Faith. (Hyperion, c2000)
McNichols Campus Library
HF 5415.33 .U6 P66 2000

Just Ask a Woman: Cracking the Code of What Women Want and How They Buy

Quinlan, Mary Lou. (J. Wiley & Sons, c2003)
McNichols Campus Library
HF 5415.33 .U6 Q56 2003

Marketing to the New Super Consumer: Mom & Kid

Coffey, Tim, David Siegel, and Greg Livingston.. (Paramount Market Pub., c2006)
McNichols Campus Library
HF 5415.32 .C636 2006

Marketing to Women Around the World

Bartos, Rena. (Harvard Business School Press, c1989)
McNichols Campus Library
HC 79 .C6 B34 1989

Marketing to Women: How to Increase Your Share of the World's Largest Market

Barletta, Marti. (Dearborn Trade Pub., c2006)
McNichols Campus Library
HC 79 .C6 B337 2005

Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment

Martha Barletta. (Dearborn Trade Pub., c2003)
McNichols Campus Library
HC 79 .C6 B365 2003

Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers--Women

Kanner, Bernice. (McGraw-Hill, c2004)
McNichols Campus Library
HF 5415.32 .K36 2004

The Power of the Purse: How Smart Businesses are Adapting to the World's Most Important Consumers--Women

Warner, Fara. (Pearson/Prentice Hall, 2006)
McNichols Campus Library
HC 79 .C6 W37 2006

Provocateur: Images of Women and Minorities in Advertising

Cortese, Anthony Joseph Paul. (Rowman & Littlefield Publishers, c2008)
McNichols Campus Library
HF 5823 .C5977 2008

The She Spot: Why Women are the Market for Changing the World--and How to Reach Them

Witter, Lisa; chen, Lisa;. (Berrett-Koehler Publishers, c2008)
McNichols Campus Library
HF 5415.332 .W66 C44 2008

Trillion-dollar Mom$: Marketing to a New Generation of Mothers

Bailey, Maria T, and Bonnie W. Ulman. (Dearborn Trade, 2005)
McNichols Campus Library
HF 5415.33 .U6 B35 2005

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Brennan, Bridget. (Crown Business, c2009)
McNichols Campus Library
HC 79 .C6 B694 2009

Women at Work: Tupperware, Passion Parties, and Beyond

Williams, L. Susan. (Lynne Rienner Publishers, 2011)
McNichols Campus Library
HF 5438.25 .W2987 2011

Women's Market Handbook: Understanding and Reaching Today's Most Powerful Consumer Group

Nelson, Carol. (Gale Research, c1994)
McNichols Campus Library
HF 5415 .N3495 1994

Women Want More: How to Capture Your Share of the World's Largest, Fastest-growing Market

Silverstein, Michael J.. (Harper Collins, 2009)
McNichols Campus Library
HF 5415.332 .W66 S55 2009

Videos & DVDs

Beyond Killing Us Softly [videorecording]: The Impact of Media Images on Women and Girls

Lazarus, Margaret; [and] Wunderlich, Renner. (Cambridge Documentary Films, 2000)
HF 5827 .K55 2000b video, and guide

Killing Us Softly 3 [videorecording]: Advertising's Image of Women

Kilbourne, Jean, created by; Jhally, Sut, producer, director, editor.. (Media Education Foundation, c2000)
HF 5827 .K55 2000

Slim Hopes [videorecording]: Advertising and the Obsession with Thinness

(Media Education Foundation, c1995)
BF 697.5 .B63 S64 1995

Chapters in books

The Ambivalent Consumer: Questioning Consumption in East Asia and the West

Garon, Sheldon; Maclachlan, Patricia L.. (Cornell University Press, 2006)
HB 820 .A45 2006

Julia L. Eisenstein

Associate Librarian
Reference Services
McNichols Campus Library

eisensjl@udmercy.edu
313-578-0576

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