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Research Guides

Advertising -- Social Aspects

Adcult USA: The Triumph of Advertising in American Culture

Twitchell, James B.. (Columbia University Press, 1996)
McNichols Campus Library
HF 5813 .U6 T87 1995

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Berger, Arthur Asa. (3rd ed., Rowman & Littlefield, c2007)
McNichols Campus Library
HF 5823 .B438 2007

Advertising and Society

Yale Brozen, (ed.). (New York University Press, 1974)
McNichols Campus Library
HF5827 .A36

Advertising Cultures: Gender, Commerce, Creativity

Nixon, Sean. (SAGE, 2003)
McNichols Campus Library
HF 5821.N59 2003

Advertising Progress: American Business and the Rise of Consumer Marketing

Laird, Pamela Walker. (The Johns Hopkins University Press, c1998)
McNichols Campus Library
HF 5813 .U6 L34 1998

Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing, 1950-1990

Pennock, Pamela E.. (Northern Illinois University Press, c2007)
McNichols Campus Library
HF 6161 .L46 P46 2007

Breaking up America: Advertisers and the New Media World

Turow, Joseph. (University of Chicago Press, 1997)
McNichols Campus Library
HF 5813 .U6 T85 1997

Buy this Book: Studies in Advertising and Consumption

Mica Nava, (ed.). (Routledge, 1997)
McNichols Campus Library
HF 5821 .B89 1997

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

Ewen, Stuart. (McGraw-Hill, c1976)
McNichols Campus Library
HF 5813 .U6 E94

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

Jhally, Sut. (St. Martin's Press, 1987)
McNichols Campus Library
HF 5827 .J49 1987

Deception Detection: An Educator's Guide to the Art of Insight

Schrank, Jeffrey. (Beacon Press, [1975])
McNichols Campus Library
HF 5822 .S287

Imaging in Advertising: Verbal and Visual Codes of Commerce

Johnson, Fern L.. (Routledge, 2008)
McNichols Campus Library
HF 5821 .J64 2008

Marketing and Consumer Research in the Public Interest

Ronald Paul Hill, (ed.). (Sage Publications, c1996)
McNichols Campus Library
HF 5415.2 .M3542 1996

Provocateur: Images of Women and Minorities in Advertising

Cortese, Anthony Joseph Paul. (Rowman & Littlefield Publishers, c1999)
McNichols Campus Library
HF 5823 .C5977 1999

Slave in a Box: The Strange Career of Aunt Jemima

Manring, M. M.. (University Press of Virginia, 1998)
McNichols Campus Library
HF 5813 .U6 M25 1998

Soap, Sex, and Cigarettes: A Cultural History of American Advertising

Sivulka, Juliann. (Wadsworth, c1998)
McNichols Campus Library
HF 5813 .U6 S55 1998

Social Communication in Advertising: Consumption in the Mediated Marketplace

Leiss, William, [et.al.]. (Routledge, 2005)
McNichols Campus Library
HF 5827 .S63 2005

Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave

Larson, Michael, and Jill Larson Sundberg.. (iUniverse, c2006)
McNichols Campus Library
HF 6161 .C77 L37 2006

Under the Influence: Tracing the Hip-hop Generation's Impact on Brands, Sports, & Pop Culture

Patton, Erin O.. (Paramount Market Publishing, c2009)
HF 5415.33 .U6 P38 2009

Videos

Leading Questions

with Bill Moyers; produced by Leslie Clark. (Production of Alvin H. Perlmutter, Inc. and Public Affairs Television, Inc.)
McNichols Campus Library
HN 90 .P8 L43

Advertising & the End of the World [videorecording]

(Media Education Foundation, c1998)
McNichols Campus Library
HF 5822 .A28 1998

Julia L. Eisenstein

Associate Librarian
Reference Services
McNichols Campus Library

eisensjl@udmercy.edu
313-578-0576

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