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Research Guides

Advertising -- Psychological Aspects

BOOKS

The Hidden Persuaders

Packard, Vance Oakley. (McKay Co. [1957])
McNichols Campus Library
HF 5822 .P3

Advertising and Consumer Psychology

Jerry Olson, Keith Sentis, (eds.). (Praeger, 1986)
McNichols Campus Library
HF5822 .A24 1986

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

Sutherland, Max. (Allen & Unwin, 1993)
McNichols Campus Library
HF 5822 .S84 1993

The Age of Manipulation: The Con in Confidence, the Sin in Sincere

Key, Wilson Bryan. (Madison Books, 1993)
McNichols Campus Library
P 96 .P75 K39 1993

Are They Selling Her Lips?": Advertising and Identity

Moog, Carol. (Morrow, c1990)
McNichols Campus Library
HF 5822 .M66 1990

Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound

Lindström, Martin. (Free Press, c2005)
McNichols Campus Library
HD 69 .B7 L548 2005

Buy ology: Truth and Lies About Why We Buy

Lindström, Martin. (Doubleday, c2008)
HF 5415.12615 .L56 2008

Cracking the Code: leveraging Consumer Psychology to Drive Profitability

Posavac, Steven S.. (M.E. Sharpe, c2012)
McNichols Campus Library
HF 5415.32 .C73 2012

Emotion in Advertising: Theoretical and Practical Explorations

Stuart J. Agres, Julie A. Edell, and Tony M. Dubitsky, (eds.). (Quorum Books, 1990)
McNichols Campus Library
HF 5822 .E46 1990

Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America

Samuel, Lawrence R.. (University of Pennsylvania Press, 2010)
McNichols Campus Library
HF 5415.34 .S26 2010

Handbook of Consumer Psychology

Haugtvedt, Curtis P.; Herr, Paul M.; Kardes, Frank R.; (eds.).
McNichols Campus Library
HF 5415.32 .H363 2008

The Marketing Power of Emotion

O'Shaughnessy, John, and Nicholas Jackson O'Shaughnessy.. (Oxford University Press, c2003)
McNichols Campus Library
HF 5415.32 .O743 2003

Nike Culture: The Sign of the Swoosh

Goldman, Robert. (Sage Publications, 1998)
Dental School Library
HF 5805 .G65 1998

Persuasive Advertising: Evidence-based Principles

Armstrong, J. Scott; Lukeman, Gerry; Patnaik, Sandeep;. (Palgrave Macmillan, 2010)

You must log into the ebrary database to access this book from off campus.

 

Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game

Sinha, Indrajit. (Palgrave MacMillan, 2007)
McNichols Campus Library
HF 5415 .S516 2007

Sensory Marketing: Research on the Sensuality of Products

Aradhna, Krishna. (Routledge, 2010)
McNichols Campus Library
HF 5415 .S3696 2010

Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible

LaBonte, David A.. (John Wiley & Sons, c2008)
McNichols Campus Library
HF 5415 .L23 2009

Videos

The Ad and the Ego [videorecording]: Truth and Consequences

Boihem, Harold & Chris Emmanouilides, producers. (California Newsreel, c1996)
McNichols Campus Library
HF 5822 .A22 1996

Advertising & the End of the World [videorecording]

(Media Education Foundation, c1998)
McNichols Campus Library
HF 5822 .A28 1998

Beyond Killing Us Softly [videorecording]: The Impact of Media Images on Women and girls

Lazarus, Margaret, and Renner Wunderlich. (Cambridge Documentary Films, 2000)
McNichols Campus Library
HF 5827 .K55 2000b

Killing Us Softly 3 [videorecording]: Advertising's Image of Women

Kilbourne, Jean, creator, and Sut Jhally, dirctor, producer, editor. (Media Education Foundation, c2000)
McNichols Campus Library
HF 5827 .K55 2000

Slim Hopes [videorecording]: Advertising and the Obsession with Thinness

(Media Education Foundation.)
McNichols Campus Library
BF 697.5 .B63 S64 1995

Julia L. Eisenstein

Associate Librarian
Reference Services
McNichols Campus Library

eisensjl@udmercy.edu
313-578-0576

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