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Advertising

Advertising History

Adland: A Global History of Advertising

Tungate, Mark. (Kogan Page, 2007)
McNichols Campus Library
HF 5823 .T83 2007

Advertising in America: The First 200 Years

Goodrum, Charles A.. (Harry N. Abrams, 1990)
McNichols Campus Library
HF 5813 .U6 G64 1990

Advertising in the 60s: Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade/

Warlaumont, Hazel G.. (Praeger, 2001)
McNichols Campus Library
HF 5813 .U6 W37 2001

Advertising Parade: An Anthology of Good Advertisements Pulished in 1928-

(Harper & Brothers, C1930)
McNichols Campus Library
HF 5802 .A25

Advertising Progress: American Business and the Rise of Consumer Marketing

Laird, Pamela Walker. (The Johns Hopkins University Press, c1998)
McNichols Campus Library
HF 5813 .U6 L34 1998

Advertising Research: Theory and Practice

Davis, Joel. (Prentice Hall, c2012)
McNichols Campus Library
HF 5814 .D38 2012

Advertising the American Dream: Making Way for Modernity, 1920-1940

Marchand, Roland. (University of California Press, c1985)
McNichols Campus Library
HF 5813 .U6 M26 1985

Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society

Schudson, Michael. (Basic Books, c1984)
McNichols Campus Library
HF 5813 .U6 S38 1984

Advertising to the American Woman, 1900-1999

Hill, Daniel Delis. (Ohio State University Press, c2002)
McNichols Campus Library
HF 5813 .U6 H55 2002

But Wait There's More! Tighten Your Abs, Make Millions, and Learn

Stern, Remy. (Collins Business, c2009)
McNichols Campus Library
HF 6146 .T42 S842 2009

Buyways: Billboards, Automobiles, and the American Landscape

Gudis, Catherine. (Routledge, 2004)
McNichols Campus Library
HF 5843 .G83 2004

Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business

Marchand, Roland. (University of California Press, c1998)
McNichols Campus Library
HD 59.2 .M368 1998

Encyclopedia of Major Marketing Campaigns

Riggs, Thomas, (ed.). (Gale Group, c2000)
McNichols Campus Library
REF HF 5837 .E53 2000

Endorsements in Advertising: A Social History

Segrave, Kerry. (McFarland & Co., 2005)
McNichols Campus Library
HF 5831 .S44 2005

From Submarines to Suburbs: Selling a Better America

Henthorn, Cynthia Lee. (Ohio University Press, c2006)
McNichols Campus Library
HF 5415.1 .H463 2006

Madison Avenue and the Color Line: African Americans in the Advertising Industry

Chambers, Jason. (University of Pennsylvania Press, c2008)
HF 5813 .U6 C46 2008

Making War, Making Women: Femininity and Duty on the American Home Front, 1941-1945

McEuen, Melissa A.. (University of Georgia Press, c2011)
McNichols Campus Library
HQ 1420 .M383 2011

The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

Cruikshank, Jeffrey L.. (Harvard Business Review Press, c2010)
McNichols Campus Library
HF 5810 .L3 C78 2010

The Mirror Makers: A History of American Advertising and Its Creators

Fox, Stephen R.. (Morrow, 1984)
McNichols Campus Library
HF 5813 .U6 F66 1984

Product Placement in Hollywood Films: A History

Segrave, Kerry. (McFarland, c2004)
McNichols Campus Library
HF 6146 .P78 S44 2004

The Promise and the Product: 200 Years of American Advertising Posters

Margolin, Victor, Ira Brichta, and Vivian Brichta. (Macmillan, c1979)
McNichols Campus Library
HF5843 .M37

Advertising Research: Theory and Practice

Davis, Joel. (Prentice Hall, c2012)
HF 5814 .D38 2012

Slave in a Box: The Strange Career of Aunt Jemima

Manring, M. M.;. (University Press of Virginia, 1998)
HF 5813 .U6 M25 1998

Status Signals: A Sociological Study of Market Competition

Podolny, Joel M. (Joel Marc). (Princeton University Press, c2005)
McNichols Campus Library
HF 5415.127 .P635 2005

Soap, Sex, and Cigarettes: A Cultural History of American Advertising

Sivulka, Juliann. (Wadsworth, c1998)
McNichols Campus Library
HF 5813 .U6 S55 1998

Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave

Larson, Michael, and Jill Larson Sundberg.. (iUniverse, c2006)
McNichols Campus Library
HF 6161 .C77 L37 2006

The Super Bowl of Advertising: How the Commercials Won the Game

Kanner, Bernice. (Bloomberg Press, 2004)
McNichols Campus Library
HF 6146 .T42 K363 2004

Television Advertising that Works: An Analysis of Commercials from Effective Campaigns

Marshall, Stephen W.. (Cambria Press, c2008)
McNichols Campus Library
HF 6146 .T42 M37 2008

Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-fame Career in Advertising

Dusenberry, Phil. (Portfolio, 2005)
McNichols Campus Library
HF 5810 .D87 A3 2005

What a Character!: 20th Century American Advertising Icons

Dotz, Warren; Morton, Jim;. (Chronicle Books, c1996)
McNichols Campus Library
HF 5813 .U6 D68 1996

Digital Collections

Ad Access

John W. Hartman, Center for Sales, Adevertising and Marketing History, Duke Unversity.

A digital image collection of over 7000 printed advertisements from 1911 to 1955.

Archives of Advertisements

American Marketing Association.

Assessment

When Ads Work: New Proof that Advertising Triggers Sales

Jones, John Philip. (2nd ed., Sharpe, c2007)
McNichols Campus Library
HF 5823 .J719 2006

DAGMAR: Defining Advertising Goals for Measured Advertising Results

Dutka, Solomon. (New York : ANA, c1995)
McNichols Campus Library
HF 5823 .D84 1995

Values, Lifestyles, and Psychographics

Kahle, Lynn R., and Larry Chiagouris. (Erlbaum Associates, 1997)
McNichols Campus Library
HF 5821 .V334 1997

100 Years of Big Ideas [videorecording]: The Adcraft Club Centennial Special

Adcraft Foundation/The Adcraft Club of Detroit. (The Adcraft Foundation/The Adcraft Club of Detroit, c2005)
McNichols Campus Library
HF 5813 .U6 A15 2005 no.1-2

Consuming Images [videorecording]

with Bill Moyers, Alvin H. Perlmutter, Inc. and Public Affairs Television. (Films for the Humanities & Sciences, c1994)
McNichols Campus Library
Collection on Main Floor P 94 .C58 1994

Articles

How Advertising Works: A Planning Model.Find More Like This

Vaughn, Richard. Journal of Advertising Research. (Oct80, Vol. 20 (5) p 27-32)
McNichols Campus Library
HF 5801 .J6

General Works

Rise of Advertising in the United States: A History of Innovation to 1960

Applegate, Edd. (Scarecrow Press, c2012)

You must log into the ebrary database to access this book from off campus

Julia L. Eisenstein

Associate Librarian
Reference Services
McNichols Campus Library

eisensjl@udmercy.edu
313-578-0576

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