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Research Guides

Global Marketing

The $100 Billion Allowance: Accessing the Global Teen Market

Moses, Elissa. (John Wiley, c2000)
McNichols Campus Library
HF 5415.32 .M673 2000

Africa Rising: How 900 Million African Consumers Offer More Than You Think

Mahajan, Vijay; Gunther, Robert E.;. (Wharton School Pub., c2009)
McNichols Campus Library
HF 3876.5 .M34 2009

Ambivalent Consumer: Questioning Consumption in East Asia and the West

Sheldon Garon and Patricia L. Maclachlan, eds.. (Cornell University Press, 2006)
McNichols Campus Library
HB 820 .A45 2006

Basic Marketing: A Global-Managerial Approach

Perreault, Jr., William D. E., and Jerome McCarthy. (Irwin/McGraw-Hill, c1999)
McNichols Campus Library
HF 5415.13 .M369 1999

Brand New China: Advertising, Media, and Commercial Culture

Wang, Jing;. (Harvard University Press, 2008)
McNichols Campus Library
HF 5813 .C5 W37 2008

Brand New Justice: The Upside of Global Branding

Anholt, Simon. (Oxford, 2003)
HD 69 .B7 A766 2003

Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

Lindström, Martin, Patricia B Seybold, and Millward Brown. (Kogan Page, 2004)
McNichols Campus Library
HD 69 .B7 L55 2004

Branding Across Borders: A Guide to Global Brand Marketing

Gregory, James R., and Jack G. Wiechmann.. (McGraw-Hill, c2002)
McNichols Campus Library
HD 69 .B7 G74 2002

Brands: The Logos of the Global Economy

Lury, Celia. (Routledge, 2004)
McNichols Campus Library
HD 69 .B7 L87 2004

China's New Culture of Cool: Understanding the World's Fastest-growing Market

Yu, LiAnne, Cynthia Chan, and Christopher Ireland.. (New Riders , c2007)
McNichols Campus Library
HC 430 .C6 Y75 2007

Chindia: How China and India Are Revolutionizing Global Business

Pete Engardio, ed.. (McGraw-Hill, c2007)
McNichols Campus Library
HF 1604 .E54 2006

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Mooij, Marieke K. de,. (Sage Publications, c2004)
McNichols Campus Library
HF 5415.32 .M66 2004

Consuming Cultures, Global Perspectives: Historical Trajectories, Transnational Exchanges

John Brewer and Frank Trentmann, (eds.). (Berg, 2006)
McNichols Campus Library
HC 79 .C6 C665 2006

The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

Chadha, Radha & Paul Husband. (Nicholas Brealey International, 2006)
McNichols Campus Library
Nicholas Brealey International, 2006

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

Singh, Nitish; Pereira, Arun;. (Elsevier Butterworth-Heinemann, c2005)
HF 5415.1265 .S56 2005

Developing International Markets: Shaping Your Global Presence

Kautz, Gerhard. (Oasis Press, c1998)
McNichols Campus Library
HF 5415.2 .L3883 1998

Global Culture: Media, Arts, Policy, and Globalization

Crane, Diana; Kawashima, Nobuko; Kawasaki, Ken'ichi;. (Routledge, 2002)
McNichols Campus Library
P 94.6 .G57 2002

Global Marketing: A Market-responsive Approach

Hollensen, Svend. (Prentice Hall, 1998)
McNichols Campus Library
HF 1416 .H65 1998

Global Marketing and Advertising: Understanding Cultural Paradoxes

Mooij, Marieke K. de,. (Sage, c2005)
McNichols Campus Library
HF 5415.127 .M66 2005

Global Marketing Management

John A. Quelch, Christopher A. Bartlett, and Joel Steckel (eds.). (Addison-Wesley, c1999)
McNichols Campus Library
HF 1415 .G56 1999

Managing Business in a Multi-channel World: Success Factors for e-business

Saarinen, Timo; Tinnila, Markku; Tseng, Anne; (eds.). (Idea Group Pub., c2005)
HF 5548.32 .M354 2005

Managing Global Accounts: Nine Critical Factors for a World-class Program

Capon, Noel, Dave Potter, and Fred Schindler. (Thomson, c2006)
McNichols Campus Library
HF 5415.5 .C365 2006

Market Matters: Exploring Cultural Processes in the Global Marketplace

Christina Garsten and Monica Lindh de Montoya, (eds.). (Palgrave Macmillan, 2004)
McNichols Campus Library
GN 448.2 .M37 2004

Marketing in the Emerging Markets of Islamic Countries

Marinov, Marin (ed.). (Palgrave Macmillan, 2007)
HF 3868 .M37 2007

Michael Jordan and the New Global Capitalism

LaFeber, Walter. (W.W. Norton & Co., c2002)
McNichols Campus Library
GV 884 .J67 L34 1999

Mass Affluence: Seven New Rules of Marketing to Today's Consumer

Nunes, Paul, and Brian Johnson. (Harvard Business School Press, c2004)
McNichols Campus Library
HF 5415.1 .N86 2004

Succeeding Like Success: The Affluent Consumers of Asia

Wong, Yuwa;. (John Wiley, 2007)
McNichols Campus Library
HF 5415.33 .W66 2007

Sage Handbook of International Marketing

Kotobe, Masaaki; Helsen, Kristiaan; eds.. (SAGE, c2009)
McNichols Campus Library
HF 1416 .S24 2009


Communicating Globally: An Integrated Marketing Approach (ebrary database)

Schultz, Don E., and Philip J. Kitchen.

You must log into the databases to access this book from off campus.

Islamic Branding and Marketing: Creating a Global Islamic Business

Temporal, Paul.

You must log into the ebrary database to access the book from off campus.

Marketing Across Cultures in Asia: A Practical Guide (ebrary database)

Gesteland, Richard R., and George F. Seyk.

You must log into the databases to access this book from off campus.

Julia L. Eisenstein

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