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Marketing

Research Guides

Social Marketing

The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy

Earle, Richard. (McGraw-Hill, [2002?])
McNichols Campus Library
K 5414 .E18 2002

Brand Spirit: How Cause Related Marketing Builds Brands

Pringle, Hamish. (Wiley, c1999)
McNichols Campus Library
HF 5414 .P75 1999

Cause Related Marketing: Who Cares Wins

Adkins, Sue. (Butterworth-Heinemann, 1999)
McNichols Campus Library
HF 5414 .A35 1999

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Kotler, Philip and Nancy Lee. (Wiley, c2005)
McNichols Campus Library
HD 60 .K67 2005

Ethics in Social Marketing

Andreasen, Alan R., ed.. (Georgetown University Press, c2001)
McNichols Campus Library
HF 5414 .E87 2001

Facebook Effect: The Inside Story of the Company that Is Connecting the World

Kirkpatrick, David. (Smon & Schuster, 2011, c2010)
McNichols Campus Library
HD 9696.8 .U64 F335 2011

Greater Good: How Good Marketing Makes for Better Democracy

Quelch, John A.; Jocz, Katherine E.;. (Harvard Business Press, c2007)
McNichols Campus Library
HF 5415 .Q38 2007

Handbook of Marketing and Society

Bloom, Paul N. and Gregory T. Gundlach, eds.. (Sage, c2001)
McNichols Campus Library
HF 5414 .B55 2000

Hands-on Social Marketing: A Step-by-step Guide

Weinreich, Nedra Kline. (Sage Publications, c1999)
McNichols Campus Library
HF 5414 .W44 1999

Hyper-social Organization: Eclipse Your Competition by Leveraging Social Media

Gossieaux, Francois. (McGraw-Hill, C2010)
McNichols Campus Library
HD 30.2 .G66 2010

Let Every Child Be Wanted: How Social Marketing Is Revolutionizing Contraceptive Use Around the World

Harvey, Philip D. (Auburn House, 1999)
McNichols Campus Library
HQ 763.5 .H38 1999

Marketing and Consumer Research in the Public Interest

Ronald Paul Hill, (ed.). (Sage Publications, c1996)
McNichols Campus Library
HF 5415.2 .M3542 1996

Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies

Fine, Seymour H. (Transaction Publishers, c1992)
McNichols Campus Library
HF 5415.122 .F56 1992

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Andreasen, Alan R.. (Jossey-Bass, c1995)
McNichols Campus Library
HN 18 .A629 1995

Product Market Structure and Labor Market Discrimination

John S. Heywood and James H. Peoples. (State University of New York Press, c2006)
McNichols Campus Library
HF 5414 .P76 2005

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Andresen, Katya. (Jossey-Bass, c2006)
McNichols Campus Library
HF 5414 .A529 2006

Social Knowledge: Using Social Media to Know What You Know

Girard, John R.; Girard, JoAnn L.;. (Information Science Reference, c2011)
McNichols Campus Library
HD 58.82 .S63 2011

Social Marketing: Improving the Quality of Life

Kotler, Philip, Ned Roberto, and Nancy Lee. (Sage Publications, c2002)
McNichols Campus Library
HF 5414 .K67 2002

Social Marketing: Influencing Behaviors for Good

Kotler, Philip. (3rd ed., Sage, c2008)
McNichols Campus Library
HF 5414 .K67 2008

Social Marketing in the 21st Century

Andreasen, Alan R.. (SAGE Publications, c2006)
McNichols Campus Library
HF 5414 .A527 2006

Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems

Zimmerman, Robert. (Higher Education Center for Alcohol and Other Drug Prevention ; Washington, DC 1997)
McNichols Campus Library
GoverED 1.2:M 34nment Documents

Up and Out of Poverty

Kotler, Philip. (FT Press, c2009)
McNichols Campus Library
HC 79 .P6 K68 2009

Fair Trade, Fair Profits [videorecording]

(Films for the Humanities & Sciences, c2004)
McNichols Campus Library
HB 846.3 .F35 2004

Small Loans, Big Dreams: How Nobel Prize Winner Muhammad Yunus and Microfinance Are Changing the World

Counts, Zles. (Wiley, c208)
McNichols Campus Library
HG 3290.6 .A8 G73 2008

Julia L. Eisenstein

Associate Librarian
Reference Services
McNichols Campus Library

eisensjl@udmercy.edu
313-578-0576

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