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Marketing

Research Guides

Multicultural Marketing

7 Secrets of Marketing in a Multi-cultural World

Rapaille, Gilbert C.. (Executive Excellence Pub., 2001)
McNichols Campus Library
HF 1516 .R37 2001

Brands: The Logos of the Global Economy

Lury, Celia. (Routledge, 2004)
McNichols Campus Library
HD 69 .B7 L87 2004

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

Singh, Nitish and Arun Pereira.. (Elsevier Butterworth-Heinemann, c2005)
McNichols Campus Library
HF 5415.1265 .S56 2005

Handbook of International and Intercultural Communication

Gudykunst, William B., and Bella Mody. (Sage Publications, c2002)
McNichols Campus Library
P 94.6 .H36 2002

Hispanic Marketing: A Cultural Perspective

Korzenny, Felipe, and Betty Ann Korzenny. (Elsevier/Butterworth-Heinemann, c2005)
McNichols Campus Library
HF 5415.33 .U6 K67 2005

Marketing and Consumer Identity in Multicultural America

Tharp, Marye C.. (Sage Publications, c2001)
McNichols Campus Library
HF 5415.127 .T48 2000

Multicultural Marketing: Selling to the New America: Position Your Company Today for Optimal Success in the Diverse America of Tomorrow

Schreiber, Alfred L. and Barry Lenson. (NTC Business Books, c2001)
McNichols Campus Library
HF 5415.127 .S37 2001

Multicultural Marketing: Selling to a Diverse America

Rossman, Marlene L.. (AMACOM, c1994)
McNichols Campus Library
HF 5415.127 .R673 1994

Profiting in America's Multicultural Marketplace: How to Do Business Across Cultural Lines

Thiederman, Sondra B.. (Maxwell Macmillan International, c1991)
McNichols Campus Library
HF 5718 .T457 1991

Under the Influence: Tracing the Hip-hop Generation's Impact on Brands, Sports, & Pop Culture

Patton, Erin O.. (Paramount Market Publishing, 2009)
HF 5415.33 .U6 P38 2009

Websites

GlobalEDGE http://globaledge.msu.edu/ibrd/ibrd.asp

Michigan State University.


Great site.  Links to Country Commercial Guides.  Lots of information.  Free registration.

Julia L. Eisenstein

Associate Librarian
Reference Services
McNichols Campus Library

eisensjl@udmercy.edu
313-578-0576

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