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Marketing

Research Guides

Distribution Channels

Distribution Channels: Understanding and Managing Channels to Market

Dent, Julian. (Kogan Page, c2011)
McNichols Campus Library
HF 5415.129 .D46 2011

How to Develop and Manage Successful Distributor Channels in the World Markets

Fath, William C.. (AMACOM, c1995)
McNichols Campus Library
HF 5415.129 .S75 1992

Managers Guide to Distribution Channels

Gorchels, Linda; Marien, Edward J.; West, Chuck;. (McGraw-Hill, c2004)
McNichols Campus Library
HF 5415.129 .C67 2004

Market Channel Management: People, Products, Programs, and Markets

McCalley, Russell W.. (Praeger, 1996)
McNichols Campus Library
HF a5415.129 .M383 1996

Marketing Channel Development and Management

McCalley, Russell W.. (Quorum Books, 1992)
McNichols Campus Library
HF a5415.129 .M38 1992

Articles

Channel Coordination in the Presence of a Dominate Retailer

Raju, Jagmohan; Zhang, John;. Marketing Scienced. (24 (3) Summer 2008, 239-272)

You must log into the EBSCO Business Source Premier database to access this article.

Managing Channel Profits

Jeuland, Abel; Shugan, Steven M.;. Marketing Science. (2,(3), Summer 2008, 239-272)

You must log into the EBSCO database to access this article.

Selling an Opague Product through an Intermediary: The Case of Disguising One's Product

Scott, Fay. Journal of Retailing. (84 (1), April 2008,)
59-75

You must log into the Science Direct database to access this article.

Julia L. Eisenstein

Associate Librarian
Reference Services
McNichols Campus Library

eisensjl@udmercy.edu
313-578-0576

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