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Research Guides

Silver Marketing: Older Consumers

The Aging Consumer: Perspectives from Psychology and Economics

(Routledge, c2010)
McNichols Campus Library
HF 5415.332 .O43 A385 2010

Elderly Consumers and Retail Sales Personnel: Examining Knowledge, Attitudes, and Retail Service Satisfaction

Johnson-Hillery, Julie. (Garland Pub., 1997)
McNichols Campus Library
Garland Pub., 1997

The Silver Market Phenomenon Marketing and Innovation in the Aging Society

(Springer 2011)
McNichols Campus Library
HF 5414 .S55 2011

Julia L. Eisenstein

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