Marketing
Research Guides
Marketing Books of Distinction
Berry American Marketing Association Book Prize
2011
Data Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Jeffery, Mark. (John Wiley, 2010)HF 5415.2 .J44 2010
2011 AMA Berry Book Prize Recipient
Strategy from the Outside In: Profiting from Customer Value
Day, George S.. (McGraw-Hill, 2010)McNichols Campus Library
HF 5415.13 .D39 2010 (eBOOK)
2011 AMA Berry Award recipient.
Right Sensory Mix: Targeting Consumer Product Development Scientically
Derval, Diana. (Springer, 2010)McNichols Campus Library
HF 5415.32 .D46 2010
2011 Berry AMA Prize Finalist
2010
Distribution Trap: Keeping Your Innovations from Becoming Commodities
Thomas, Andrew R.. (Praeger/ABC-CLIO)McNichols Campus Library
HF 5422 .T56 2010
2011 AMA Berry Prize Recipient
Africa Rising: How 900 Million African Consuers Offer More Than You Think
Mahajan, Vijay. (Wharton School Publishing, 2009)HF 3876.5 .M34 2009
2010 AMA Berry Award Finalist
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Qualman, Erik. (Wiley, c2009)HF 5415.1265 .Q83 2009
2010 AMA Berry Award Finalist
Next Evolution of Marketing: Connect with YOur Customers by Marketing with Meaning
Gilbreath, Bob. (McGraw-Hill, 2010)McNichols Campus Library
HF 5415 .G467 2010
2010 Berry - American Marketing Book Prize Finalist
2009
Groundswell: Winning in a World Transformed by Social Technologies
Li, Charlene; Bernoff, Josh;. (Harvard Business Press, c2008)McNichols Campus Library
HC 79 .I55 L48 2008
2009 Berry-AMA Book Prize recipient.
Predictably Irrational: The Hidden Forces that Shape Our Decisions
Ariely, Dan. (Harper, c2009)McNichols Campus Library
BF 448 .A75 2009
2009 Berry-AMA Book Prize Finalist
2008
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Joachimsthaler, Erich. (Harvard Business School Press, c2007)McNichols Campus Library
HF 5415.153 .J63 2007
Berry AMA Prize recipient.
Beyond Buzz [electronic resource]: The Next Generation of Word-of-mouth Marketing
Kelly, Lois. (AMACOM, c2007)McNichols Campus Library
Runner up for 2008 Berry-AMA Book Prize.
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Direct Marketing in Action: Cutting-edge Strategies for Finding and Keeping the Best Customers
(Praeger Publishers, 2007)McNichols Campus Library
HF 5415.126 .D57 2007
2008 Berry-AMA Book Prize Finalist
2007
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Mahajan, Vijay. (Wharton School Publishing, c2006)HF 1416.6 .D44 M34 2006
The Berry-AMA 2007 Book Prize Recipient.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Kim, W. Chan. (Harvard Business School Press, c2005)HF 5415.153 .K53 2005
2007 Berry-AMA Book Prize Finalist
China's New Culture of Cool: Understanding the World's Fastest-growing Market
Yu, LiAnne. (New Riders , c2007)HC 430 .C6 Y75 2007
2007 Berry-AMA Book Prize Finalist
Mindless Eating: Why We Eat More than We Think
Wansink, Brian. (Bantam Books, 2007)RC 552 .C65 W36 2007
2007 AMA Berry Award Finalist
The Long Tail: Why the Future of Business Is Selling Less of More
Anderson, Chris. (Hyperion, c2006)HF 5415.127 .A54 2006
2007 Berry-AMA Book Prize Finalist.
2006
Managing Customers As Investments: The Strategic Value of Customers in the Long Rung
Gupta, Sunil. (Wharton School Pub., c2005)McNichols Campus Library
HC 79 .C6 G86 2005
2006 Barry-AMA Book Prize Recipient
Hispanic Marketing: A Cultural Perspective
Korzenny, Felipe; Korzenny, Betty Ann;. (Elsevier/Butterworth-Heinemann, c2005)HF 5415.33 .U6 K67 2005
2006 Berry-AMA Book Prize Finalist
Return on Customer: Creating Maximum Value from Your Scarcest Resource
Peppers, Don. (Doubleday/Currency, 2005)McNichols Campus Library
HF 5415.527 .P47 2005
2006 Berry-AMA Book Prize Finalist
Social Marketing in the 21st Century
Andreasen, Alan R.. (SAGE Publications, c2006)HF 5414 .A527 2006
2006 Berry-AMA Book Prize Finalist
2005
Simply Better: Winning and Keeping Customers by Delivering What Matters Most
Barwise, Patrick. (Harvard Business School Press, c2004)McNichols Campus Library
HF 5415.335 .B37 2004
2005 Berry-AMA Book Prize Recipient
Marketing and the Bottom Line: The Marketing Metrics that Will Pump Up Cash Flow
Ambler, Tim. (FT Prentice Hall, 2003)McNichols Campus Library
HF 5415 .A465 2003
2005 Berry-AMA Book Prize Finalist