Marketing
Research Guides
Social Media Marketing
Advertising 2.0: Social Media Marketing in a Web 2.0 World
Tuten, Tracy L.. (Praeger, 2008)HF 6146 .I58 T88 2008
Blog!: How the Newest Media Revolution Is Changing Politics, Business, and Culture
Kline David; Burnstein, Dan;. (CDS Books, c2005)TK 5105.8884 .K55 2005
HF 5415 .W82 2006
Citizen Marketers: When People Are the Message
McConnell, Ben; Huba, Jackie;. (Kaplan Pub., c2007)McNichols Campus Library
HF 5415.5 .M1833 2007
McNichols Campus Library
HD 69 .S8 C757 2009
McNichols Campus Library
HD 30.37 .S49 2009
Groundswell: Winning in a World Transformed by Social Technologies
Li, Charlene. (Harvard Business Press, c2008)HC 79 .I55 L48 2008
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Halligan, Brian. (Wiley, c2010)McNichols Campus Library
HF 5415.1265 .H353 2010
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Weber, Larry. (John Wiley & Sons, c2007)HF 5415.1265 .W43 2007
Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers
Scoble, Robert; Israel, Shel;. (John Wiley, c2006)TK 5105.8884 .S3 2006
Networked Non-profit: Connecting with Social Media to Drive Change
Kanter, Beth. (Jossey-Bass, 2010)HD 62.6 .K36 2010
New Community Rules: Marketing on the Social Web
Weinberg, Tamar. (O'Reilly, c2009)McNichols Campus Library
HF 5415.1265 .W45 2009
The New Influencers: A Marketer's Guide to the New Social Media
Gillin, Paul. (Quill Driver Books/Word Dancer Press, c2007)McNichols Campus Library
HF 5415 .G5423 2007
Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture
Bogart, Leo. (Ivan R. Dee, 2005)McNichols Campus Library
HN 90 .M3 B64 2005
Social Media 101: Tactics and Tips to Develop Your Business Online
Brogan, Chris.. (Wiley, c2010)McNichols Campus Library
HF 5415.1265 .B758 2010
Social Media Marketing: An Hour a Day
Evans, Dave. (Wiley, c2008)McNichols Campus Library
HF 5414 .E93 2008
Social Media Bible: Tactics, Tools, and Strategies for Business Success
Safko, Lon. (John Wiley & Sons, 2009)McNichols Campus Library
HF 5415.1265 .S24 2009
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Qualman, Erik. (Wiley, c2009)McNichols Campus Library
HF 5415.1265 .Q83 2009
Stealing MySpace: The Battle to Control the Most Popular Website in
Angwin, Julia. (Random House, c2009)McNichols Campus Library
HD 9696.8 .U64 M973 2009
Tactical Transparency: How Leaders Can Leverage social Media to Maximize Value and Build Their Brand
Holtz, Shel. (Jossey-Bass, c2009)HF 5415.5 .H585 2009
The Third Screen: Marketing to Your Customers in a World Gone Mobile
Martin, Chuck.You must log into the ebrary database to access this book from off campus.
Twitter Power: How to Dominate Your Market One Tweet at a Time
Comm, Joel. (Wiley, c2009)McNichols Campus Library
HF 5415.1265 .C646 2009
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Ryan, Damian. (Kogan Page, 2009)McNichols Campus Library
HF 5415.1265 .R93 2009
We First: How Brands and Consumers Use Social Media to Build a Better World
Mainwaring, Simon. (Palgrave Macmillan, 2011)HD 60 .M327 2011
The Whuffie Factor: Using the Power of Social Networks to Build Your Business
Hunt, Tara. (Crown Business)McNichols Campus Library
HD 69 .S8 H86 2009
Wikinomics: How Mass Collaboration Changes Everything
Tapscott, Don. (Portfolio, 2008)McNichols Campus Library
HD 69 .S8 T37 2008
Assessment
Auditing Social Media: A Governance and Risk Guide
Schott, Peter R.; Jacka, J. Mike;.