Marketing
Research Guides
Marketing to Children
Advertising to Children on TV: Content, Impact, and Regulation
Gunter, Barrie, Oates, Caroline, and Blades, Mark. (Lawrence Erlbaum, c2005)McNichols Campus Library
HQ 784 .T4 G858 2004
A Bibliography of Research and Writings on Marketing and Advertising to Children
McNeal, James U.. (New York : Maxwell Macmillan International, c1991)McNichols Campus Library
Z 7164 .C92 M35 1991
The Business of Children's Entertainment
Pecora, Norma Odom. (Guilford Press, c1998)McNichols Campus Library
HF 6161 .C33 P43 1998
Born to Buy: The Commercialized Child and the New Consumer Culture
Schor, Juliet.. (Scribner, 2004)McNichols Campus Library
HF 5415.33 .U6 S355 2004
McNichols Campus Library
HD 69 .B7 L55 2004
Childhood Under Siege: How Big Business Targets Children
Bakan, Joel. (Free Press, 2011)McNichols Campus Library
HD 2731 .B227 2011
Children and the Consumer Culture in American Society: A Historical Handbook and Guide
Jacobson, Lisa, ed.. (Praeger, 2008)McNichols Campus Library
HF 5415.33 .U6 C53 2008
Children as Consumers: A Psychological Analysis of the Young People's Market
Gunter, Barrie and Furnham, Adrian. (Routledge, 1998)McNichols Campus Library
HF 5415.3 .G86 1998
Coining for Capital: Movies, Marketing, and the Transformation of Childhood
Kapur, Jyotsna. (Rutgers University Press, c2005)McNichols Campus Library
HQ 792 .U5 K36 2005
Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
Barber, Benjamin R.. (W.W. Norton & Co., c2007)McNichols Campus Library
HC 110 .C6 B324 2007
The Consumer Behavior of Children and Teenagers: An Annotated Bibliography
Herrmann, Robert O.. (American Marketing Association [c1969])McNichols Campus Library
Z7164.C81 H36
Consuming Kids: The Hostile Takeover of Childhood
Linn, Susan. (New Press; Distributed by W.W. Norton & Co., 2004)McNichols Campus Library
HF 5415.32 .L56 2004
Designing Modern Childhoods: History, Space, and the Material Culture of Children
Gutman, Marta; Coninck-Smith, Ning De;. (Rutgers University Press, c2008)McNichols Campus Library
HQ 767.87 .D47 2008
The Faces of Televisual Media: Teaching, Violence, Selling to Children
Palmer, Edward L.,and Young, Brian M.. (Erlbaum Associates, 2003)McNichols Campus Library
HQ 784 .T4 F33 2003
McNichols Campus Library
HQ 784 .M3 R515 2004
Kids as Customers: A Handbook of Marketing to Children
McNeal, James U.. (New York : Maxwell Macmillan International, c1992)McNichols Campus Library
HF 5415.33 .U6 N36 1992
Kids Rule!: Nickelodeon and Consumer Citizenship
Banet-Weiser, Sarah. (Duke University Press, c2007)McNichols Campus Library
PN 1992.92 .N55 B36 2007
McNichols Campus Library
HF 5415 .R5524 1995
Mind Your x's and y's: Satisfying the 10 Cravings of a New Generation of Consumers
Johnson, Lisa, with Cheri Hanson.. (Free Press, c2006)McNichols Campus Library
HF 5415.32 .J64 2006
On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood
McNeal, James U.. (Butterworth-Heinemann, c2007)McNichols Campus Library
HF 5415.33 .U6 M386 2007
Out of the Garden: Toys, TV, and Children's Culture in the Age of Marketing
Kline, Stephen. (Verso, 1995, c1993)McNichols Campus Library
HQ 784 .T4 K57 1995
Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes
Lamb, Sharon, and Lyn Mikel Brown. (St. Martin's Press, 2006)McNichols Campus Library
HD 9970.5 .C483 U655 2006
The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
Clark, Eric. (Free Press, c2007)McNichols Campus Library
HD 9993 .T693 U627 2007
Sold Separately: Children and Parents in Consumer Culture
Seiter, Ellen. (Rutgers University Press, c1993)McNichols Campus Library
HQ 784 .T68 S45 1993
This Little Kiddy Went to Market: The Corporate Capture of Childhood
Beder, Sharon. (Pluto, 2009)McNichols Campus Library
HF 5415.332 .C45 B43 2009
Was There a Pepsi Generation Before Pepsi Discovered It?: Youth-based Segmentation in Marketing
Hollander, Stanley C., and Richard Germain. (NTC Business Books, c1992)McNichols Campus Library
HF 5415.127 .H65 1992
What Kids Buy and Why: The Psychology of Marketing to Kids
Acuff, Dan S., with Robert H. Reiher.. (Free Press, c1997)McNichols Campus Library
HF 5415.32 .A25 1997
Xuxa: The Mega-marketing of Gender, Race, and Modernity
Simpson, Amelia S.. (Temple University Press, 1993)McNichols Campus Library
PN 1992.6 .S48 1993
Coining for Capital : Movies, Marketing, and the Transformation of Childhood (ebrary database)
Kapur, Jyotsna.You must log into the databases (ebrary) to access this book from off campus.
Food Marketing to Children and Youth: Threat or Opportunity? (ebrary database)
Committee on Food Marketing and the Diets of Children and Youth; McGinnis, J. Michael; Gootman, Jennifer Appleton.You must log into the databases (ebrary) to access this book from off campus.
Kidnapped : How Irresponsible Marketers are Stealing the Minds of Your Children (ebrary database)
Acuff, Daniel S., and Robert H. Reiher.You must log into the databases (ebrary) to access this book from off campus.