Marketing
Research Guides
Sports Marketing
Aspects of Tourism, 13 : Sport Tourism Development
Hinch, Thomas; Higham, James E. S.;.You must log into the ebrary database to access this book from off campus.
Brand NFL: Making and Selling America's Favorite Sport
Oriard, Michael. (University of North Carolina Press, c2007)McNichols Campus Library
GV 954.3 .O75 2007
Branded: Branding in Sport Business
(Carolina Academic Press, c2010)McNichols Campus Library
GV 716 .B75 2010
Center Field Shot: A History of Baseball on Television
Walker, James R.; Bellamy, Robert V.;.You must log into the ebrary database to access this book from off campus.
Consumer Behavior Knowledge for Effective Sports and Event Marketing
(Routledge, c2011)McNichols Campus Library
HF 5415.32 .C65866 2011
McNichols Campus Library
GV 713 .C66 2007
Developing Successful Sport Sponsorship Plans
Stotlar, David Kent. (Fitness Information Technology, c2005)McNichols Campus Library
GV 716 .S738 2005
The Economics of Professional Team Sports [electronic resource], 2000
Downward, Paul.You must log into the ebrary database to access this book from off campus.
Economics of Sports [electronic resource]
Upjohn Institute for Employment Research, 2000.You must log into the ebrary databases to access this book from off campus.
Economics of Sport and Recreation [electronic resource]
Gratton, Chris.You must log into the ebrary database to access this book from off campus.
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Rein,Irving, Philip Kotler, and Ben Shields.. (McGraw-Hill, c2006)McNichols Campus Library
GV 716 .R45 2006
Entertainment Industry Economics: A Guide for Financial Analysis
Vogel, Harold L.. (Cambridge University Press, 2007)PN 1590 .F55 V6 2007
Includes a section on sports "III: Live entertainment -- Gaming and wagering -- Sports -- Performing arts and culture -- Amusement/theme parks"
Fans of the World, Unite!: A (Capitalist) Manifesto for Sports Consumers
Ross, Stephen F.; Szymanski, Stefan;.You must log into the ebrary database to access this book from off campus.
You must log into the ebrary database to access this book from off campus.
Growing the Game: The Globalization of Major League Baseball
Klein, Alan M..You must log into the ebrary database to access this book from off campus.
You must log into ebrary database to access this book from off campus.
Michael Jordan and the New Global Capitalism
LaFeber, Walter. (W.W. Norton & Co., c2002)McNichols Campus Library
GV 884 .J67 L34 1999
Money Games: The Business of Sports
Weiss, Ann E.. (Houghton Mifflin, 1993)McNichols Campus Library
GV 716 .W45 1993
More Than Just a Game: Sports in American Life since 1945
Jay, Kathryn.You must log into the ebrary database to access this book from off campus.
Mud, Sweat and Beers: A Cultural History of Sport and Alcohol
Collins, Tony; Vamplew, Wray;.You must log into the ebrary database to access this book from off campus.
National Pastime: How Americans Play Baseball and the Rest of the World Plays Soccer
Szymanski, Stefan; Zimbalist, Andrew;.You must log into the ebrary database to access this book from off campus.
Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running
Hollister, Geoff. (Meyer & Meyer Sports, 2008)McNichols Campus Library
HD 9992 .U54 N5545 2008
Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life
(Peter Lang, c2009)McNichols Campus Library
GV 716 .S585 2009
Sport, Culture and the Media: The Unruly Trinity, 2003
Rowe, David Charles.You must log into the ebrary database to access this book from off campus.
Sport and Corporate Nationalisms
Silk, Michael L.; Andrews, David L.; Cole, C. L..You must log into the ebrary database to access this book from off campus.
McNichols Campus Library
GV 716 .S315 2004
McNichols Campus Library
GV 716 .S34 1996
Sports Marketing and the Psychology of Marketing Communication
Lynn R. Kahle, and Chris Riley, (eds.). (Erlbaum Associates, 2004)McNichols Campus Library
GV 716 .S649 2004
Sport Tourism: Interrelationships, Impacts and Issues
Ritchie, Brent W.; Hall, C. Michael; Cooper, Chris;.You must log into the ebrary database to access this book from off campus.
Sociology of Sport and Social Theory
Smith, Earl. (Human Kinetics, c2010)McNichols Campus Library
GV 706.5 .S6455 2010
Stadium Games: Fifty Years of Big League Greed and Bush League Boondoggles
Weiner, Jay.You must log into the ebrary database to access this book from off campus.
Tailgating, Sacks and Salary Caps: How the NFL Became the Most Successful Sports League in History
Yost, Mark.You must log into the ebrary database to access this book from off campus.
McNichols Campus Library
GV 716 .W33 2007
Under the Influence: Tracing the Hip-hop Generation's Impact on Brands, Sports, & Pop Culture
Patton, Erin O.. (Paramount Market Publishing, c2009)HF 5415.33 .U6 P38 2009
The Ultimate Guide to Sports Marketing [electronic resource], 2nd ed., 2001
Graham, Stedman.You must log into the ebrary database to access this book from off campus.
Wages of Wins: Taking Measure of the Many Myths in Modern Sport, 2006
Berri, David J.; Schmidt, Martin B.; Brook, Stacey L.;.You must log into the ebrary database to access this book from off campus.