Marketing
Research Guides
Advertising -- Social Aspects
Adcult USA: The Triumph of Advertising in American Culture
Twitchell, James B.. (Columbia University Press, 1996)McNichols Campus Library
HF 5813 .U6 T87 1995
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Berger, Arthur Asa. (3rd ed., Rowman & Littlefield, c2007)McNichols Campus Library
HF 5823 .B438 2007
McNichols Campus Library
HF5827 .A36
Advertising Cultures: Gender, Commerce, Creativity
Nixon, Sean. (SAGE, 2003)McNichols Campus Library
HF 5821.N59 2003
Advertising Progress: American Business and the Rise of Consumer Marketing
Laird, Pamela Walker. (The Johns Hopkins University Press, c1998)McNichols Campus Library
HF 5813 .U6 L34 1998
Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing, 1950-1990
Pennock, Pamela E.. (Northern Illinois University Press, c2007)McNichols Campus Library
HF 6161 .L46 P46 2007
Breaking up America: Advertisers and the New Media World
Turow, Joseph. (University of Chicago Press, 1997)McNichols Campus Library
HF 5813 .U6 T85 1997
Buy this Book: Studies in Advertising and Consumption
Mica Nava, (ed.). (Routledge, 1997)McNichols Campus Library
HF 5821 .B89 1997
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
Ewen, Stuart. (McGraw-Hill, c1976)McNichols Campus Library
HF 5813 .U6 E94
The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
Jhally, Sut. (St. Martin's Press, 1987)McNichols Campus Library
HF 5827 .J49 1987
Deception Detection: An Educator's Guide to the Art of Insight
Schrank, Jeffrey. (Beacon Press, [1975])McNichols Campus Library
HF 5822 .S287
Imaging in Advertising: Verbal and Visual Codes of Commerce
Johnson, Fern L.. (Routledge, 2008)McNichols Campus Library
HF 5821 .J64 2008
Marketing and Consumer Research in the Public Interest
Ronald Paul Hill, (ed.). (Sage Publications, c1996)McNichols Campus Library
HF 5415.2 .M3542 1996
Provocateur: Images of Women and Minorities in Advertising
Cortese, Anthony Joseph Paul. (Rowman & Littlefield Publishers, c1999)McNichols Campus Library
HF 5823 .C5977 1999
Slave in a Box: The Strange Career of Aunt Jemima
Manring, M. M.. (University Press of Virginia, 1998)McNichols Campus Library
HF 5813 .U6 M25 1998
Soap, Sex, and Cigarettes: A Cultural History of American Advertising
Sivulka, Juliann. (Wadsworth, c1998)McNichols Campus Library
HF 5813 .U6 S55 1998
Social Communication in Advertising: Consumption in the Mediated Marketplace
Leiss, William, [et.al.]. (Routledge, 2005)McNichols Campus Library
HF 5827 .S63 2005
Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave
Larson, Michael, and Jill Larson Sundberg.. (iUniverse, c2006)McNichols Campus Library
HF 6161 .C77 L37 2006
Under the Influence: Tracing the Hip-hop Generation's Impact on Brands, Sports, & Pop Culture
Patton, Erin O.. (Paramount Market Publishing, c2009)HF 5415.33 .U6 P38 2009
Videos
McNichols Campus Library
HN 90 .P8 L43
Advertising & the End of the World [videorecording]
(Media Education Foundation, c1998)McNichols Campus Library
HF 5822 .A28 1998