Marketing
Research Guides
Advertising
Advertising History
Adland: A Global History of Advertising
Tungate, Mark. (Kogan Page, 2007)McNichols Campus Library
HF 5823 .T83 2007
Advertising in America: The First 200 Years
Goodrum, Charles A.. (Harry N. Abrams, 1990)McNichols Campus Library
HF 5813 .U6 G64 1990
Advertising in the 60s: Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade/
Warlaumont, Hazel G.. (Praeger, 2001)McNichols Campus Library
HF 5813 .U6 W37 2001
Advertising Parade: An Anthology of Good Advertisements Pulished in 1928-
(Harper & Brothers, C1930)McNichols Campus Library
HF 5802 .A25
Advertising Progress: American Business and the Rise of Consumer Marketing
Laird, Pamela Walker. (The Johns Hopkins University Press, c1998)McNichols Campus Library
HF 5813 .U6 L34 1998
Advertising Research: Theory and Practice
Davis, Joel. (Prentice Hall, c2012)McNichols Campus Library
HF 5814 .D38 2012
Advertising the American Dream: Making Way for Modernity, 1920-1940
Marchand, Roland. (University of California Press, c1985)McNichols Campus Library
HF 5813 .U6 M26 1985
Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society
Schudson, Michael. (Basic Books, c1984)McNichols Campus Library
HF 5813 .U6 S38 1984
Advertising to the American Woman, 1900-1999
Hill, Daniel Delis. (Ohio State University Press, c2002)McNichols Campus Library
HF 5813 .U6 H55 2002
But Wait There's More! Tighten Your Abs, Make Millions, and Learn
Stern, Remy. (Collins Business, c2009)McNichols Campus Library
HF 6146 .T42 S842 2009
Buyways: Billboards, Automobiles, and the American Landscape
Gudis, Catherine. (Routledge, 2004)McNichols Campus Library
HF 5843 .G83 2004
McNichols Campus Library
HD 59.2 .M368 1998
Encyclopedia of Major Marketing Campaigns
Riggs, Thomas, (ed.). (Gale Group, c2000)McNichols Campus Library
REF HF 5837 .E53 2000
Endorsements in Advertising: A Social History
Segrave, Kerry. (McFarland & Co., 2005)McNichols Campus Library
HF 5831 .S44 2005
From Submarines to Suburbs: Selling a Better America
Henthorn, Cynthia Lee. (Ohio University Press, c2006)McNichols Campus Library
HF 5415.1 .H463 2006
Madison Avenue and the Color Line: African Americans in the Advertising Industry
Chambers, Jason. (University of Pennsylvania Press, c2008)HF 5813 .U6 C46 2008
Making War, Making Women: Femininity and Duty on the American Home Front, 1941-1945
McEuen, Melissa A.. (University of Georgia Press, c2011)McNichols Campus Library
HQ 1420 .M383 2011
McNichols Campus Library
HF 5810 .L3 C78 2010
The Mirror Makers: A History of American Advertising and Its Creators
Fox, Stephen R.. (Morrow, 1984)McNichols Campus Library
HF 5813 .U6 F66 1984
Product Placement in Hollywood Films: A History
Segrave, Kerry. (McFarland, c2004)McNichols Campus Library
HF 6146 .P78 S44 2004
The Promise and the Product: 200 Years of American Advertising Posters
Margolin, Victor, Ira Brichta, and Vivian Brichta. (Macmillan, c1979)McNichols Campus Library
HF5843 .M37
Slave in a Box: The Strange Career of Aunt Jemima
Manring, M. M.;. (University Press of Virginia, 1998)HF 5813 .U6 M25 1998
Status Signals: A Sociological Study of Market Competition
Podolny, Joel M. (Joel Marc). (Princeton University Press, c2005)McNichols Campus Library
HF 5415.127 .P635 2005
Soap, Sex, and Cigarettes: A Cultural History of American Advertising
Sivulka, Juliann. (Wadsworth, c1998)McNichols Campus Library
HF 5813 .U6 S55 1998
Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave
Larson, Michael, and Jill Larson Sundberg.. (iUniverse, c2006)McNichols Campus Library
HF 6161 .C77 L37 2006
The Super Bowl of Advertising: How the Commercials Won the Game
Kanner, Bernice. (Bloomberg Press, 2004)McNichols Campus Library
HF 6146 .T42 K363 2004
Television Advertising that Works: An Analysis of Commercials from Effective Campaigns
Marshall, Stephen W.. (Cambria Press, c2008)McNichols Campus Library
HF 6146 .T42 M37 2008
Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-fame Career in Advertising
Dusenberry, Phil. (Portfolio, 2005)McNichols Campus Library
HF 5810 .D87 A3 2005
What a Character!: 20th Century American Advertising Icons
Dotz, Warren; Morton, Jim;. (Chronicle Books, c1996)McNichols Campus Library
HF 5813 .U6 D68 1996
Digital Collections
A digital image collection of over 7000 printed advertisements from 1911 to 1955.
Assessment
When Ads Work: New Proof that Advertising Triggers Sales
Jones, John Philip. (2nd ed., Sharpe, c2007)McNichols Campus Library
HF 5823 .J719 2006
DAGMAR: Defining Advertising Goals for Measured Advertising Results
Dutka, Solomon. (New York : ANA, c1995)McNichols Campus Library
HF 5823 .D84 1995
Values, Lifestyles, and Psychographics
Kahle, Lynn R., and Larry Chiagouris. (Erlbaum Associates, 1997)McNichols Campus Library
HF 5821 .V334 1997
100 Years of Big Ideas [videorecording]: The Adcraft Club Centennial Special
Adcraft Foundation/The Adcraft Club of Detroit. (The Adcraft Foundation/The Adcraft Club of Detroit, c2005)McNichols Campus Library
HF 5813 .U6 A15 2005 no.1-2
Consuming Images [videorecording]
with Bill Moyers, Alvin H. Perlmutter, Inc. and Public Affairs Television. (Films for the Humanities & Sciences, c1994)McNichols Campus Library
Collection on Main Floor P 94 .C58 1994
Articles
How Advertising Works: A Planning Model.Find More Like This
Vaughn, Richard. Journal of Advertising Research. (Oct80, Vol. 20 (5) p 27-32)McNichols Campus Library
HF 5801 .J6
General Works
Rise of Advertising in the United States: A History of Innovation to 1960
Applegate, Edd. (Scarecrow Press, c2012)You must log into the ebrary database to access this book from off campus