Accidental Branding: How Ordinary People Build Extraordinary Brands

Balanced Brand: How to Balance the Stakeholder Forces that Can Make or Break Your Business

Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business

Brain Tattoos: Creating Unique Brands that Stick in Your Customers' Minds

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it

Brand Hijack: Marketing Without Marketing

Brand Failure: The Truth About the 100 Bigest Branding Mistakes of All Time

Brand New Justice: The Upside of Global Branding

Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound

Brand Success: How the World's Top 100 Brands Thrive and Survive

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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

Branded Customer Service: The New Competitive Edge

Branded Entertainment: Product Placement & Brand Srategy in the Entertainment Business

Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry

Branding: The Marketing Advantage

[no. 1] Threats to the brand (15 min.) --[no. 2] Managing brand equity (19 min.) -- [no. 3] Adding value (16 min.) -- [no. 4] Retailer power (11 min.) -- [no. 5] Globalization (20 min.) -- [no. 6] Relationship marketing (14 min.) -- [no. 7] The future for marketing (15 min.).

Branding TV: Principles and Practices

Branding Unbounded: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

Brands and Brand Management: Contemporary Research Perspectives

Brands: Meaning and Value in Media Culture

Brands: The Logos of the Global Economy

Brandscendence: Three Essential Elements of Enduring Brands

The Breakaway Brand: How Great Brands Stand Out

The Cool Factor: Building Your Brand's Image Through Partnership Marketing

From Altoids to Zima: The Surprising Stories Behind 125 Brand Names

How Brands Become Icons: The Principles of Cultural Branding

The Invisible Grail: In Search of the True Language of Brands

The Making of a Name: The Inside Story of the Brands We Buy

Married to the Brand: Why Consumers Bond with Some Brands for Life: Lessons from 60 years of Research into the Psychology of Consumer Relationships

Media Monoliths: How Great Media Brands Thrive and Survive

Nation Branding: Concepts, Issues, Practice

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

Passion Brands: Why some Brands Are Just Gotta Have, Drive All Night for and Tell All Your Friends About

The Philosophy of Branding: Great Philosophers Think Brands

Theory of Genericization on Brand Name Change

Winning the Profit Game: Smarter Pricing, Smarter Branding

Beyond Branding http://www.beyond-branding.com/

The Brand Channel http://www.brandchannel.com

Brand Republic http://www.brandrepublic.com/home/

Brand Week http://www.brandweek.com/bw/index.jsp

Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands http://www.netlibrary.com

Brain Tattoos: Creating Unique Brands that Stick in Your Customers' Minds http://www.netlibrary.com

Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand http://www.netlibrary.com

Brand Royalty: How the World's top 100 Brands Thrive and Survive http://www.netlibrary.com

Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds: A Brandgym Workout

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Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age http://www.netlibrary.com

Business of Brands

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Creating Brand Loyalty: The Mangement of Power, Positioning and Really Great Advertising http://www.netlibrary.com

Creating Passionbrands: Getting to the Heart of Branding http://www.netlibrary.com

Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena http://www.netlibrary.com

Media Monoliths: How Great Media Brands Thrive and Survive http://www.netlibrary.com

Philosophy of Branding: Great Philosophers Think Brand http://www.netlibrary.com

ProfitBrand: How to Increase the Profitablitity Accountability, and Sustainability of Brands http://www.netlibrary.com

Smart Things to Know About Brands and Branding http://www.netlibrary.com

Winning the Profit Game: Smarter Pricing, Smarter Branding http://www.netlibrary.com

The Art of Digital Branding

Brand Success: How the World's Top 100 Brands Thrive and Survive

You must log into the ebrary database to access this book from off campus.