Marketing
Research Guides
Multicultural Marketing
7 Secrets of Marketing in a Multi-cultural World
Rapaille, Gilbert C.. (Executive Excellence Pub., 2001)McNichols Campus Library
HF 1516 .R37 2001
Brands: The Logos of the Global Economy
Lury, Celia. (Routledge, 2004)McNichols Campus Library
HD 69 .B7 L87 2004
The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace
Singh, Nitish and Arun Pereira.. (Elsevier Butterworth-Heinemann, c2005)McNichols Campus Library
HF 5415.1265 .S56 2005
Handbook of International and Intercultural Communication
Gudykunst, William B., and Bella Mody. (Sage Publications, c2002)McNichols Campus Library
P 94.6 .H36 2002
Hispanic Marketing: A Cultural Perspective
Korzenny, Felipe, and Betty Ann Korzenny. (Elsevier/Butterworth-Heinemann, c2005)McNichols Campus Library
HF 5415.33 .U6 K67 2005
Marketing and Consumer Identity in Multicultural America
Tharp, Marye C.. (Sage Publications, c2001)McNichols Campus Library
HF 5415.127 .T48 2000
Schreiber, Alfred L. and Barry Lenson.
(NTC Business Books, c2001)
McNichols Campus Library
HF 5415.127 .S37 2001
McNichols Campus Library
HF 5415.127 .S37 2001
Multicultural Marketing: Selling to a Diverse America
Rossman, Marlene L.. (AMACOM, c1994)McNichols Campus Library
HF 5415.127 .R673 1994
Profiting in America's Multicultural Marketplace: How to Do Business Across Cultural Lines
Thiederman, Sondra B.. (Maxwell Macmillan International, c1991)McNichols Campus Library
HF 5718 .T457 1991
Under the Influence: Tracing the Hip-hop Generation's Impact on Brands, Sports, & Pop Culture
Patton, Erin O.. (Paramount Market Publishing, 2009)HF 5415.33 .U6 P38 2009
Websites
GlobalEDGE http://globaledge.msu.edu/ibrd/ibrd.asp
Michigan State University.
Great site. Links to Country Commercial Guides. Lots of information. Free registration.