Marketing
Research Guides
Customer Service
101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques
Ukens, Lorraine L.. (J. Wiley & Sons Inc., c2007)McNichols Campus Library
HF 5415.5 .U44 2007
McNichols Campus Library
HF 5415.335 .G74 1999
McNichols Campus Library
HF 5415.5 .S64 2002
Best Practices in Customer Service
Zemke, Ron and John A. Woods. (AMACOM, 1999)McNichols Campus Library
HF 5415.5 .B484 1999
Branded Customer Service: The New Competitive Edge
Barlow, Janelle. (Berrett-Koehler, c2004)McNichols Campus Library
HF 5415.5 .B3667 2004
McNichols Campus Library
HF 5415.5 .G78 2000
Building Great Customer Experiences
Shaw, Colin. (New York : Palgrave, 2002)McNichols Campus Library
HF 5415.5 .S53 2002
McNichols Campus Library
HF 5415.5 .P63 2002
Customer Service: A Practical Approach
Harris, Elaine K.. (Prentice Hall, c2000)McNichols Campus Library
HF 5415.5 .H2897 2000
Delivering Knock Your Socks Off Service
Performance Research Associates. (American Management Association, c2003.)McNichols Campus Library
HF 5415.5 .A53 2003
Driving Customer Equity: How Lifetime Customer Value is Reshaping Corporate Strategy
Rust, Roland T.. (Free Press, 2000)McNichols Campus Library
HF 5415.5 .H2896 2000
The Future of Competition: Co-creating Unique Value with Customers
Prahalad, C. K. and Venkat Ramaswamy. (Harvard Business School Pub., c2004)McNichols Campus Library
HD 41 .P73 2004
Integrity Service: Treat Your Customers Right -- Watch Your Business Grow
Willingham, Ron. (Free Press, c2005)McNichols Campus Library
HF 5415.5 .W585 2005
It's All About Service: How to Lead Your People to Care for Your Customers
Pelletier, Ray. (John Wiley & Sons, Inc., c2005)McNichols Campus Library
HF 5415.5 .P45 2005
McNichols Campus Library
HF 5415.5 .S628 2005
One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior
Lowenstein, Michael W.. (Texere/Thomson, c2005)McNichols Campus Library
HF 5415.5 .L683 2005
Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts
Acuff, Jerry. (Wiley, 2004)McNichols Campus Library
HF 5415.5 .A3 2004
The Relationship Edge in Business: The Key to Strategic Influence and Selling Succes
Acuff, Jerry; and Wood, Wally. (Wiley, 2007)HF 5415.5 .A3 2007
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
Lusch, Robert F. and Stephen L. Vargo, eds .. (M.E. Sharpe, c2006)McNichols Campus Library
HF 5415 .S377 2006
Seven Power Strategies for Building Customer Loyalty
Timm, Paul R.. (AMACOM, 2001)McNichols Campus Library
HF 5415.5 .T515 2001
Stop, Ask, and Listen: Proven Sales Techniques to Turn Browsers into Buyers
Robertson, Kelley. (Wiley, c2004)McNichols Campus Library
HF 5438.25 .R6195 2004
McNichols Campus Library
HF 5415.5 .G672 2009
Total Access: Giving Customers What They Want in an Anytime, Anywhere World
McKenna, Regis. (Harvard Business School Press, c2002)McNichols Campus Library
Harvard Business School Press, c2002
The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees
Heskett, James L. Heskett, W. Earl Sasser, Jr., and Leonard A. Schlesinger. (The Free Press, c2003)McNichols Campus Library
HF 5415.5 .H473 2003
When Customers Talk: -- Turn What They Tell You into Sales
Gross, T. Scott and BIGresearch. (Dearborn Trade Pub., c2005)McNichols Campus Library
HF 5415.5 .G762 2005
Zingerman's Guide to Giving Great Service
Weinzweig, Ari. (Hyperion, c2004)McNichols Campus Library
HF 5415.5 .W445 2004
McNichols Campus Library
HF 5415.5 .S467 1993