Marketing
Research Guides
Distribution Channels
Distribution Channels: Understanding and Managing Channels to Market
Dent, Julian. (Kogan Page, c2011)McNichols Campus Library
HF 5415.129 .D46 2011
How to Develop and Manage Successful Distributor Channels in the World Markets
Fath, William C.. (AMACOM, c1995)McNichols Campus Library
HF 5415.129 .S75 1992
Bryson, John R..
Managers Guide to Distribution Channels
Gorchels, Linda; Marien, Edward J.; West, Chuck;. (McGraw-Hill, c2004)McNichols Campus Library
HF 5415.129 .C67 2004
Market Channel Management: People, Products, Programs, and Markets
McCalley, Russell W.. (Praeger, 1996)McNichols Campus Library
HF a5415.129 .M383 1996
Marketing Channel Development and Management
McCalley, Russell W.. (Quorum Books, 1992)McNichols Campus Library
HF a5415.129 .M38 1992
Articles
Channel Coordination in the Presence of a Dominate Retailer
Raju, Jagmohan; Zhang, John;. Marketing Scienced. (24 (3) Summer 2008, 239-272)You must log into the EBSCO Business Source Premier database to access this article.
Managing Channel Profits
Jeuland, Abel; Shugan, Steven M.;. Marketing Science. (2,(3), Summer 2008, 239-272)You must log into the EBSCO database to access this article.
Selling an Opague Product through an Intermediary: The Case of Disguising One's Product
Scott, Fay. Journal of Retailing. (84 (1), April 2008,)59-75
You must log into the Science Direct database to access this article.