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Research Guides

Silver Marketing: Older Consumers

The Aging Consumer: Perspectives from Psychology and Economics

(Routledge, c2010)
McNichols Campus Library
HF 5415.332 .O43 A385 2010

Elderly Consumers and Retail Sales Personnel: Examining Knowledge, Attitudes, and Retail Service Satisfaction

Johnson-Hillery, Julie. (Garland Pub., 1997)
McNichols Campus Library
Garland Pub., 1997

The Silver Market Phenomenon Marketing and Innovation in the Aging Society

(Springer 2011)
McNichols Campus Library
HF 5414 .S55 2011
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