Develop Your Marketing Skills

Richardson, Neil.

Essential Advantage: How to Win with a Capabilities-driven Strategy

Leinwand, Paul; Mainardi, Cesare;. (Harvard Buisness Review Press, c2011)
McNichols Campus Library
HD 30.28 .L4493 2011

Field Guide to Strategy: A Glossary of Essential Tools and Concepts for Today's Manager

Hindle, Tim. (Harvard Business School Press, c1994)
McNichols Campus Library
HD 30.28 .H553 1994

Handbook of Business Strategy

(Faulkner & Gray,, 1994)
HD 30.28 .H36

Masterning the Rules of Competitive Strategy: A Rexource Guide for Managers

Paley, Norton. (Auerbach Publications, c2008)
McNichols Campus Library
HF 5415.13 .P322 2008

Manager's Guide to Strategy

Formisano, Roger A..

Scorecard Best Practices: Design, Implementation, and Evaluation

Lawson, Raef.

Seven Strategy Questions: A Simple Approach for Better Execution

Simons, Robert. (Harvard Business Review Press, c2010)
McNichols Campus Library
HD 30.28 .S437 2010

Strategy from the Outside In: Profiting from Customer Value

Day, George S.; Moorman, Christine.

Theory of Innovation: Entreprenuers, Technology and Strategy

Sundbo, Jon. (E. Elgar, c1998)
McNichols Campus Library
HD 45 .S888 1998

Benefit Realisation Management: A Practical Guide to Achieving Benefits Through Change

Bradley, Gerald.