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International Trade and Marketing


The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Mahajan, Vijay and Kamini Banga, and Robert Gunther. (Wharton School Publishing, c2006)
McNichols Campus Library
HF 1416.6 .D44 M34 2006

Brand New Justice: The Upside of Global Branding

Anholt, Simon. (Oxford, 2003)
HD 69 .B7 A766 2003

Cracking International Markets: Your Strategic Exporting Action Plan

Patrick, Terry. (Financial Times: Pitman, 1998)
McNichols Campus Library
HF 1416 .P37 1998

The Export Marketing Imperative

Czinkota, Michael R., Ilkka A. Ronkainen, and Marta Ortiz-Buonafina. (Thomson, c2004)
McNichols Campus Library
HF 1416 .C948 2004

Global Marketing: A Market-responsive Approach

Hollensen, Svend. (Prentice Hall, 1998)
McNichols Campus Library
HF 1416 .H65 1998

Growing Your Business in Emerging Markets: Promise and Perils

Caslione, John A. and Andrew R. Thomas. (Quorum Books, 2000)
McNichols Campus Library
HF 1416 .C367 2000

Managing Global Accounts: Nine Critical Factors for a World-class Program

Capon, Noel, Dave Potter, and Fred Schindler. (Thomson, c2006)
McNichols Campus Library
HF 5415.5 .C365 2006

A Tour of International Trade

Neipert, David. (Prentice Hall, c2000)
McNichols Campus Library
HF 1379 .N45 2000

Basic Guide to Exporting

Unz Company and U.S. Department of Commerce.

Centers for International Trade Development

California Community Colleges, Economic and Workforce Development Program.

Ernst & Young: Global Tax & Investment Library

Ernst & Young.

Select a country on the upper left toolbar.  Click on the down arrow and select a country.

Bureau of Economic Analysis, U.S. Economic Accounts

U.S. Department of Commerce, Bureau of Economic Analysis.

Julia L. Eisenstein

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