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Market Segmentation

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim, W. Chan; Mauborgne, Renée;. (Harvard Business School Press, c2005)
McNichols Campus Library
HF 5415.153 .K53 2005

Demographic Targeting: The Essential Role of Population Groups in Retail Marketing

Pooler, James A.;. (Ashgate, c2002)
HF 5415.127 .P66 2002

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Treacy, Michael; Wiersema, Fred;. (Addison-Wesley Pub. Co., c1997)
McNichols Campus Library
HD 41 .T67 1997

The Dream: How I Learned the Risks and Rewards of Entrepreneurship and Made Millions

Chahal, Gurbaksh;. (Palgrave Macmillan, 2008)
HF 5386 .C466 2008

Enterprise One to One: Tools for Competing in the Interactive Age

Peppers,Don; Rogers, Martha;. (Currency Doubleday, c1997)
HF 5415.127 .P465 1997

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms

Weinstein, Art;. (Haworth Press, c2004)
McNichols Campus Library
HF 5415.127 .W448 2004

The Long Tail: Why the Future of Business Is Selling Less of More

Anderson, Chris. (Hyperion, c2006)
McNichols Campus Library
HF 5415.127 .A54 2006

Market Segmentation: How to Do It, How to Profit from It

McDonald, Malcolm; Dunbar; Ian;. (Macmillan, 1998)
McNichols Campus Library
HF 5415.127 M39 1998

Market Segmentation Success: Making It Happen!

Dibb, Sally; Simkin, Lyndon;. (Haworth Press, c2008)
McNichols Campus Library
HF 5415.127 .D53 2008

Market Segmentation: Using Demographics, Psychographics, and Other Segmentation Techniques to Uncover and Exploit New Markets

Weinstein, Art. (Probus Pub. Co., c1987)
McNichols Campus Library
HF 5415.127 .W45 1987

Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing

Zyman, Sergio; Brott, Armin A.;. (Portfolio, 2004)
McNichols Campus Library
HF 5415.127 .Z96 2004

Articles

Beyond Segmentation.

Wyner, Gordon A.. Marketing Management. (Vol. 18 (2), March April 2009, p6-7.)
McNichols Campus Library

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Julia L. Eisenstein

Associate Librarian
Reference Services
McNichols Campus Library

eisensjl@udmercy.edu
313-578-0576

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