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Branding

Accidental Branding: How Ordinary People Build Extraordinary Brands

Vinjamuri, David. (John Wiley & Sons, c2008)
McNichols Campus Library
HF 5415.1255 .V56 2008

Balanced Brand: How to Balance the Stakeholder Forces that Can Make or Break Your Business

Foley, John. (Jossey-Bass, c2006)
McNichols Campus Library
HD 69 .B7 F65 2006

Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business

Winsor, John. (Dearborn Trade Pub., c2004)
McNichols Campus Library
HF 5415.15 .W565 2004

Brain Tattoos: Creating Unique Brands that Stick in Your Customers' Minds

Michael Tchong. (AMACOM, c2005)
McNichols Campus Library
HD 69 .B7 P64 2005

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it

Gerzema, John. (Jossey-Bass, c2008)
McNichols Campus Library
HD 69 .B7 G43 2008

Brand Hijack: Marketing Without Marketing

Wipperfürth, Alex. (Portfolio, 2005)
McNichols Campus Library
HD 69 .B7 W553 2005

Brand Failure: The Truth About the 100 Bigest Branding Mistakes of All Time

Haig, Matt. (Kogan Page, 2011)
McNichols Campus Library
HD 69 .B7 H345 2011

Brand New Justice: The Upside of Global Branding

Anholt, Simon. (Oxford, 2003)
HD 69 .B7 A766 2003

Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound

Lindström, Martin. (Free Press, c2005)
McNichols Campus Library
HD 69 .B7 L548 2005

Brand Success: How the World's Top 100 Brands Thrive and Survive

Haig, Matt.

You must log into the ebrary database to access this book from off campus.

Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

Lindström, Martin, Patricia B Seybold, and Millward Brown. (Kogan Page, 2004)
McNichols Campus Library
HD 69 .B7 L55 2004

Branded Customer Service: The New Competitive Edge

Barlow, Janelle. (Berrett-Koehler, c2004)
McNichols Campus Library
HF 5415.5 .B3667 2004

Branded Entertainment: Product Placement & Brand Srategy in the Entertainment Business

Lehu, Jean-Marc. (Kogan Page, 2007)
McNichols Campus Library
HF 6146 .P78 L43 2007

Branding Iron: Branding Lessons from the Meltdown of the US Auto Industry

Hughes, Charlie; Jeanes, William;. (Racom Communications, c2007)
McNichols Campus Library
HD 9710 .U52 H84 2007

Branding: The Marketing Advantage

(Films for the Humanities & Sciences, c1997)
McNichols Campus Library
HD 69 .B7 B738 1997

[no. 1] Threats to the brand (15 min.) --[no. 2] Managing brand equity (19 min.) -- [no. 3] Adding value (16 min.) -- [no. 4] Retailer power (11 min.) -- [no. 5] Globalization (20 min.) -- [no. 6] Relationship marketing (14 min.) -- [no. 7] The future for marketing (15 min.).

Branding TV: Principles and Practices

McDowell, Walter. (Focal Press, 2005)
McNichols Campus Library
HE 8700.8 .M37 2005

Branding Unbounded: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

Mathieson, Rick. (AMACOM, c2005)
McNichols Campus Library
HF 5548.34 .M38 2005

Brands and Brand Management: Contemporary Research Perspectives

Loken, Barbara; Ahluwalia, Rohini; Houston, Michael J.; eds.. (Routledge, 2010)
McNichols Campus Library
HF 5415.1255 .B73 2010

Brands: Meaning and Value in Media Culture

Arvidsson, Adam. (Routledge, 2006)
McNichols Campus Library
HD 69 .B7 A78 2005

Brands: The Logos of the Global Economy

Lury, Celia. (Routledge, 2004)
McNichols Campus Library
HD 69 .B7 L87 2004

Brandscendence: Three Essential Elements of Enduring Brands

Clark, Kevin A.. (Dearborn Trade Pub., c2004)
McNichols Campus Library
HD 69 .B7 C53 2004

The Breakaway Brand: How Great Brands Stand Out

Kelly III, Francis J., and Barry Silverstein. (McGraw-Hill, c2005)
McNichols Campus Library
HD 69 .B7 K455 2005

The Cool Factor: Building Your Brand's Image Through Partnership Marketing

Breckenfeld, Del;. (Wiley, c2009)
McNichols Campus Library
HF 5415.1255 .B74 2009

From Altoids to Zima: The Surprising Stories Behind 125 Brand Names

Morris, Evan. (Simon & Schuster, c2004)
McNichols Campus Library
HD 69 .B7 M667 2004

How Brands Become Icons: The Principles of Cultural Branding

Holt, Douglas B.. (Harvard Business School Press, c2004)
McNichols Campus Library
HD 69 .B7 H647 2004

The Invisible Grail: In Search of the True Language of Brands

Simmons, John. (Texere, 2003)
McNichols Campus Library
HD 69 .B7 S56 2003

The Making of a Name: The Inside Story of the Brands We Buy

Rivkin, Steve. (Oxford University Press, c2004)
McNichols Campus Library
HD 69 .B7 R58 2004

Media Monoliths: How Great Media Brands Thrive and Survive

Tungate, Mark. (Kogan Page, 2004)
McNichols Campus Library
P 96 .E25 T86 2004

Nation Branding: Concepts, Issues, Practice

Dinnie, Keith. (Butterworth-Heinemann/Elsevier)
McNichols Campus Library
HF 1359 .D55 2008

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

Ries Al, and Laura Ries.. (HarperBusiness, c2004)
McNichols Campus Library
HD 69 .B7 R538 2004

Passion Brands: Why some Brands Are Just Gotta Have, Drive All Night for and Tell All Your Friends About

Newlin, Kate. (Prometheus Books, 2009)
McNichols Campus Library
HD 69 .B7 N42 2009

The Philosophy of Branding: Great Philosophers Think Brands

Braun, Thom. (Kogan Page, 2004)
McNichols Campus Library
HD 69 .B7 B74 2004

Theory of Genericization on Brand Name Change

Clankie, Shawn. (E. Mellen, c2002)
McNichols Campus Library
P 323.5 .C58 2002

Winning the Profit Game: Smarter Pricing, Smarter Branding

Docters, Robert G.. (McGraw-Hill, c2004)
McNichols Campus Library
HF 5416.5 .W565 2004

Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds: A Brandgym Workout

Taylor, David.

You must log into the eBrary database to access this book from off campus.

Business of Brands

Miller, John, and Muir, David.

You must log into the ebrary database to access this book from off campus.

The Art of Digital Branding

Cocoran, Ian. (Allworth, c2007)
HF 5415.1265 .C6363 2007

Brand Success: How the World's Top 100 Brands Thrive and Survive

Haig, Matt. (Kogan Page, 2011)

You must log into the ebrary database to access this book from off campus.

Julia L. Eisenstein

Associate Librarian
Reference Services
McNichols Campus Library

eisensjl@udmercy.edu
313-578-0576

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