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Research Guides

e-Marketing

Brands: Meaning and Value in Media Culture

Arvidsson, Adam. (Routledge, 2006)
McNichols Campus Library
HD 69 .B7 A78 2005

Contemporary Research in E-marketing

Krishnamurthy, Sandeep, ed.. (Idea Group Pub., c2005)
McNichols Campus Library
HF 5415.1265 .C67 2005

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

Singh, Nitish and Arun Pereira.. (Elsevier Butterworth-Heinemann, c2005)
McNichols Campus Library
HF 5415.1265 .S56 2005

Dan Janals Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life

Grossnickle, Joshua. (McGraw-Hill, c2001)
McNichols Campus Library
HF 5415.1265 .J358 2000

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

Perlman, Corey;. (John Wiley & Sons, c2009)
McNichols Campus Library
HF 5415.1265 .P47 2009

Handbook of Online Marketing Research

Grossnickle, Joshua, and Oliver Raskin.. (McGraw-Hill, 2001)
McNichols Campus Library
HF 5415.1265.G76 2001

Internet Advertising: Theory and Practice

David W. Schumann, and Esther Thorson, (eds.). (Lawrence Erlbaum Associates, 2007)
McNichols Campus Library
HF 6146 .I58 A38 2006

The Long Tail: Why the Future of Business Is Selling Less of More

Anderson, Chris. (Hyperion, c2006)
McNichols Campus Library
HF 5415.127 .A54 2006

Marketing the e-business

Harris, Lisa; Dennis, Charles. (Routledge, 2008)
McNichols Campus Library
HF 5415.1265 .H376 2008

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Weber, Larry. (John Wiley & Sons, c2007)
McNichols Campus Library
HF 5415.1265 .W43 2007

Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market

Sharma, Chetan. (John Wiley & Sons, c2008)
McNichols Campus Library
HF 6146 .I58 S53 2008

Multichannel Marketing: Metrics and Methods for On and Offline Success

Arikan, Akin. (Wiley Pub., c2008)
McNichols Campus Library
HF 5415.1265 .A75 2008

Search Engine Advertising: Buying Your Way to the Top to Increase Sales

Seda, Catherine. (New Riders, c2004)
McNichols Campus Library
HF 5415.1265 .S395 2004

Ultimate Web Marketing Guide

Miller, Michael. (Pearson Education, c2011)
McNichols Campus Library
HF 5415.1265 .M555 2011

The Unofficial Guide to Starting a Business Online

Rich, Jason. (Wiley Pub., c2006)
McNichols Campus Library
HF 5548.32 .R517 2006

Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and the Web

Gregory, Kip. (John Wiley, c2004)
McNichols Campus Library
HF 5415.1265 .G74 2004

Winning Results with Google AdWords

Goodman, Andrew. (McGraw-Hill/Osborne, 2004)
McNichols Campus Library
HF 5415.1265 .G66 2005

YouTube and Video Marketing: An Hour a Day

Jarboe, Greg. (Wiley, c2009)
McNichols Campus Library
HF 5415.1265 .J37 2009

Internet Marketing Statistics

Click stats

INT Media Group.

Julia L. Eisenstein

Associate Librarian
Reference Services
McNichols Campus Library

eisensjl@udmercy.edu
313-578-0576

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