Marketing
Research Guides
Consumer Behavior
History of Consumer Behavior
Consumer's Republic: The Politics of Mass Consumption in Postwar America
Cohen, Lizabeth. (Knopf, 2003)McNichols Campus Library
HC 110 .C6 C537 2003
The Industrious Revolution: Consumer Behavior and the Household Economy, 1650 to the Present
De Vries, Jan. (Cambridge University Press, 2008)McNichols Campus Library
HC 79 .C6 D42 2008
Irresistible Empire: America's Advance through Twentieth Century Europe
De Grazia, Victoria. (Belknap Press of Harvard University Press, 2005)McNichols Campus Library
HF 5415.33 .E85 D4 2005
General Books
An All-consuming Century: Why Commercialism Won in Modern America
Cross, Gary S.. (Columbia University Press, c2000)McNichols Campus Library
HC 110 .C6 C76 2000
Authenticity: What Consumers Really Want
Gilmore, James H.. (Harvard Business School Press, c2007)McNichols Campus Library
HF 5415.15 .G55 2007
Brand Choice: Revealing Customers' Unconscious-automatic and Strategic Thinking Processes
Trappey, Randolph J.. (Palgrave Macmillan, 2005)McNichols Campus Library
HF 5415.3 .T7 2005
Brick & Mortar Shopping in the 21st Century
Lowrey, Tina M.. (Conference on Advertising and Consumer Psychology)McNichols Campus Library
HF5415.32 .C653 2006
Business Inside Out: Capturing Millions of Brand-loyal Gay Consumers
Witeck, Robert. (Kaplan Pub., c2006)McNichols Campus Library
HF 5415.33 .U6 W58 2006
Buy ology: Truth and Lies About Why We Buy
Lindstrom, Martin. (Doubleday, c2008)HF 5415.12615 .L56 2008
McNichols Campus Library
HF 5430.3 .U53 2004
Collateral Damaged: The Marketing of Consumer Debt to America
Geisst, Charles R.. (Bloomberg Press, 2009)HG 3756 .U54 G45 2009
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Mooij, Marieke K. de,. (Sage Publications, c2004)HF 5415.32 .M66 2004
Consumer Boycotts: Effecting Change through the Marketplace and the Media
Friedman, Monroe. (Routledge, 1999)McNichols Campus Library
HF 5415.32 .F75 1999
Consumer.ology: The Market Research Myth the Truth about Consumers and the Psychology of Shopping
Graves, Philip. (Nicholas Brealey, 2010)McNichols Campus Library
HF 5415.32 .G73 2010
Culture and Consumption II: Markets, Meaning, and Brand Management
McCracken, Grant David. (Indiana University Press, c2005)McNichols Campus Library
HC 79 .C6 M384 2005
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
McCracken, Grant David. (Indiana University Press, c1988)McNichols Campus Library
HC 79 .C6 M385 1988
Desegregating the Dollar: African American Consumerism in the Twentieth Century
Weems, Robert E.. (New York University Press, c1998)McNichols Campus Library
HC 110 .C6 W44 1998
Does Ethics Have a Chance in a World of Consumers? [electronic resource]
Bauman, Zygmunt.You must log into the ebrary database to access this book from off campus.
HC 79 .C6 J64 2004
Ecological Intelligence: How Knowing the Hidden Impacts Can Change Everything
Goleman, Daniel. (Broadway Books, c2009)McNichols Campus Library
HC 79 .E5 G635
Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice
Luce, Mary Frances. (University of Chicago Press, c2001)McNichols Campus Library
HF 5415.32 .L83 2001
Ethnography for Marketers: A Guide to Consumer Immersion
Mariampolski, Hy. (SAGE Publications, c2006)HF 5415.2 .M3164 2006
Flavor of the Month: Why Smart People Fall for Fads
Best, Joel. (University of California Press, c2006)McNichols Campus Library
HM 826 .B47 2006
Global Internet Economy [electronic resource]
Kogut, Bruce Mitchel.You must log into the ebrary database to access this book from off campus.
Handbook of Consumer Psychology
Haugtvedt, Curtis P.; Herr, Paul M.; Kardes, Frank R.;. (Lawrence Erlbaum Associates, c2008)McNichols Campus Library
HF 5415.32 .H363 2008
Handbook of Consumer Finance Research
(Springer, c2008)McNichols Campus Library
HF 5415.32 .H362 2008
Inside the Mind of the Shopper: The Science of Retailing
Sorensen, Herb. (Wharton School Pub., c2009)McNichols Campus Library
HF 5429 .S5937 2009
Marketing Metaphoria: What Seven Deep Metaphors Reveal About the Minds of Consumers
Zaltman, Gerald. (Harvard Business School Press, c2008)HF 5415.32 .Z353 2008
Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
Higham, William. (Kogan Page Limited, 2009)HF 5415.32 .H54 2009
Nudge : Improving Decisions About Health, Wealth, and Happiness
Thaler, Richard H.. (Yale University Press, c2008)HB 74 .P8 T53 2008
On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood
McNeal, James U.. (Butterworth-Heinemann, c2007)McNichols Campus Library
HF 5415.33 .U6 M386 2007
One with Nineveh [electronic resource]: Politics, Consumption, and the Human Future
Ehrlich, Paul R..You must log into the ebrary database to access this book from off campus.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Ariely, Dan. (Harper, c2009)BF 448 .A75 2009
Shoptimism : Why the American Consumer Will Keep on Buying No Matter What
Eisenberg, Lee. (Free Press, 2009)HF 5415.33 .U6 E47 2009
Spend Shift: How the Post-crisis Values Revolution Is Changing the Way We Buy, Sell and LIve
Kotler, Philip. (Jossey-Bass, 2011)McNichols Campus Library
HC 110 .C6 G475 2011
Spent: Sex, Evolution, and the Secrets of Consumerism
Miller, Geoffrey. (William Heinemann Ltd, 2009)HB 801 .M493 2009a
Under the Influence: Tracing the Hip-hop Generation's Impact on Brands, Sports, & Pop Culture
Patton, Erin O.. (Paramount Market Publishing, c2009)HF 5415.33 .U6 P38 2009
McNichols Campus Library
HF 5823 .D255 2008
You Are What You Choose: The Habits of Mind That Really Determine How We Make Decisions
De Marchi, Scott. (Portfolio, 2009)HF 5415.32 .D43 2009
Cambridge Handbook of Psychology and Economic Behavior
Lewis, Alan. (Cambridge University Press, 2008)McNichols Campus Library
HB 74 .P8 C36 2008